Scott Groenendal
Program Director, Category Marketing - Big Data & Analytics
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Scott Groenendal is Program Director for the IBM Big Data & Analytics portfolio of software, hardware, services and research. As such, he directs the overall strategy, vision and message for how IBM structures and delivers their comprehensive role-based solution offerings. Having joined IBM in 2009 as a part of the SPSS acquisition, he has spoken at engagements around the world about IBM’s vision for how Big Data & Analytics is revolutionizing the way businesses leverage new and existing data to better personalize the customer experience, improve business and management processes, maximize IT economics and proactively mitigate the various risks and threats facing organizations every day.

Confusing "busy" with "effective"

January 24, 2014
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