Susan’s official title at IBM is “Publishing Program Manager.” She helps authors publish books, articles and blogs about IBM products or solutions. Susan focuses both on published retail books, ebooks, custom books (aka flashbooks) and developerWorks in the Information Management area. The articles and books under Susan's management create awareness for IBM products and build skills that are required for people to use these products. Susan has written two books, so she understands how much work is involved in becoming an author. To help promote the books, articles and other educational offerings, Susan turned to blogging, tweeting and other social media outlets. She began blogging before it was cool and blogs regularly. Twitter, Facebook, LinkedIn and Google+ were natural additions to blogging and have resulted in Susan working to build the social strategy for new launches.