Susan Visser
IM Publishing Program Manager, IBM

Susan’s official title at IBM is “Publishing Program Manager.” She helps authors publish books, articles and blogs about IBM products or solutions. Susan focuses both on published retail books, ebooks, custom books (aka flashbooks) and developerWorks in the Information Management area. The articles and books under Susan's management create awareness for IBM products and build skills that are required for people to use these products. Susan has written two books, so she understands how much work is involved in becoming an author. To help promote the books, articles and other educational offerings, Susan turned to blogging, tweeting and other social media outlets. She began blogging before it was cool and blogs regularly. Twitter, Facebook, LinkedIn and Google+ were natural additions to blogging and have resulted in Susan working to build the social strategy for new launches.

Captain Phillips at IBM Insight

October 28, 2014 | by Susan Visser, IM Publishing Program Manager, IBM
This year at IBM Insight, we’ll hear from Captain Phillips, who underwent a harrowing ordeal involving pirates off the coast of Africa. Maybe you saw the movie starring Tom Hanks? We're anticipating a huge demand for his book, especially since this year conference attendees have the opportunity to ...

New and notable books at IBM Insight

October 27, 2014 | by Susan Visser, IM Publishing Program Manager, IBM
October is not only a busy time for conferences, but it is also a busy time for book publishing! The bookstore at IBM Insight will offer hundreds of different titles for you to browse and purchase (often at a great discount), and, in a few cases, we’re lucky to have the authors themselves available...

Cloudy with a high probability of BLU

April 30, 2014 | by Susan Visser, IM Publishing Program Manager, IBM
It’s powerful, fast, agile, simple and affordable for everyone; It’s BLU Acceleration for Cloud. Still in beta, BLU is continually being enhanced with fixes and new features. This week at IBM Impact 2014 we heard much about BLU for Cloud, including its positioning in BlueMix, added features and...

Workload Management for Growing Data

September 9, 2013 | by Susan Visser, IM Publishing Program Manager, IBM
The sheer amount of data your business deals with continues to grow. And you have to make sure that data is handled properly through a solid data governance program to keep it clean, accurate and accessible to the right people. Maybe you’re lucky enough to hire a couple more employees to help...