Blogs

Susara van den Heever
Product Manager – IBM Decision Optimization, IBM

Susara is a Product Manager for IBM Decision Optimization.  She is passionate about bringing the power of optimization to business users, entrepreneurs, and other analytics professionals, and helping them use optimization to extract business value in a way that simplifies complexity.

Top 3 ways to measure the success of your analytics investment

Top 3 ways to measure the success of your analytics investment

May 9, 2017 | by Susara van den Heever, Product Manager – IBM Decision Optimization, IBM
Line-of-business (LoB) stakeholders want to know that their analytics investment will help them make better, faster, and smarter decisions, with measurable business results. But for many, measuring success from applying Machine Learning and Decision Optimization is not obvious. Learn the top 3...
What to do with all that machine learning data

What to do with all that machine learning data

April 18, 2017 | by Susara van den Heever, Product Manager – IBM Decision Optimization, IBM
Many businesses are starting to notice that without converting the masses of new data generated by the Machine Learning (ML) wave to Smarter Decisions, the impact falls short of expectations.
Analytics' best-kept secret is decision optimization

Analytics' best-kept secret is decision optimization

May 29, 2015 | by Susara van den Heever, Product Manager – IBM Decision Optimization, IBM
Some consider decision optimization to be analytics’ best-kept secret. Even though this technology is based on decades of solid mathematics and has been used as far back as World War II to plan US military operations, it remains hugely underutilized considering the competitive advantage it can...