Blogs

Sushil Pramanick
Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM

Sushil Pramanick is the Founder and Chairman of The Big Data Institute (TBDI), a premier source for big data analytics and data science topics. Sushil is also part of IBM GBS Big Data Practice and thought leadership team. He was recently ranked #6 globally as Social Influencer on Big Data. He can be reached at sushil.pramanick@the-bigdatainstitute.com or at sushil.pramanick@us.ibm.com Find his profile on LinkedIn @ www.linkedin.com/in/pramanicks and follow him on Twitter @bigdataspeaker . See more of his posts at: http://ibm.co/1bRjp9q

Big Data Acts as Octane to Acquire, Grow, Retain Customers

October 21, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
At the start of this year, I had discussed in my blog post “Is Customer the King? In Retail, Analytics Say ‘Yes’,” about how the retail industry can leverage big data insights to optimize and personalize customer interactions, improve customer lifetime value, improve customer retention and...

Starting Your Big Data Lab for a POC

September 16, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
In continuation of my previous blog post, “6 Steps to Start Your Big Data Journey,” I want to address here the question “How should you start your big data journey?” What is the Big Data Lab? The Big Data Lab is a dedicated development environment, within your current technology infrastructure,...

Addressing Big Data Security

September 4, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
Data security rules have changed in the age of big data. The V-Force (Volume, Velocity and Variety) has changed the landscape for data processing and storage in many organizations. Organizations are collecting, analyzing and making decisions based on analysis of massive amounts of data sets from...

The Hadoop data warehouse – A wake-up call for traditional EDW

August 21, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
The era of “big data” represents new challenges to businesses. Incoming data volumes are exploding in complexity, variety, speed and volume, while legacy tools have not kept pace. In recent years, a new tool – Apache Hadoop – has appeared on the scene. With the rise of big data has come the rise of...

Using Big Data Analytics in Healthcare Payer Industry

June 11, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
Big data means different things for different industries. The definition also differs within an organization, across departments and management layers within IT and business. Within IBM, big data spans four dimensions: volume, velocity, variety and veracity. At The Big Data Institute (TBDI), big...

How Can You Use Big Data?

May 22, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
One of the key best practices for successful implementation of a big data analytics solution is to validate the business use case for big data. It will help organization with two important aspects for success: 1. Keeping the scope limited 2. Helping to measure the success of a solution that...

6 steps to start your big data journey

April 12, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
Move beyond the buzzwords and cross the start line on your big data journey. Sushil Pramanick offers 6 crucial steps for answering the "what, where and how do I start" questions.

10 Big Data Implementation Best Practices

March 21, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
Big data is still relatively new with many organizations, and its significance in business processes and outcome has been changing every day. Here are some of the key best practices that implementation teams need to increase the chances of success. 1. Gather business requirements before gathering...

Using Big Data Analytics in Healthcare

February 26, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
Compared to other industries, healthcare has been a late adopter of technology. To realize the true potential value of big data in healthcare, the industry will need major structural changes, including legislative reforms, incentives, privacy laws, reimbursement and incentive schemes.

Is Customer the King? In Retail, Analytics Say "Yes"

January 22, 2013 | by Sushil Pramanick, Sr. Managing Consultant for Business Analytics & Optimization Practice, IBM
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.

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