Blogs

Swanie Tolentino
Manager, Industry & Solutions Marketing - Distribution, Industrial, Life Sciences, Public S, IBM

Retailers: The Thin Line Between “Snooping” and Transforming the Shopping Experience

August 13, 2013 | by Swanie Tolentino, Manager, Industry & Solutions Marketing - Distribution, Industrial, Life Sciences, Public S, IBM
We have grown accustomed to online retailers as they’ve tracked our online shopping activities from item to item and site to site. When we are online, we have come to expect the “if you like this, you might also like that” promotions, since they enhance our shopping experience. But now, when brick...

Rethinking Loyalty Programs through Big Data

May 23, 2013 | by Swanie Tolentino, Manager, Industry & Solutions Marketing - Distribution, Industrial, Life Sciences, Public S, IBM
Retailers, it’s time to rethink loyalty programs; big data brings new ideas to light I have worked for years on retail Point-of-Sale (POS) projects since the mid-’90s. I remember the early days of enabling loyalty card tracking and pushing out “buy-one, get-one” (BOGO) and various other discounts...