Blogs
Tracey Mustacchio
Tracey Mustacchio is the Director of Big Data Product Marketing for IBM. Tracey brings more than 20 years of marketing, business development and product management experience, most recently as the chief marketing officer at Vivisimo, which was acquired by IBM in early 2012. Her experience in building several businesses in small and large software companies is instrumental to furthering IBM’s leadership in the big data market.
Turning Customer Data into Currency
September 19, 2012
According to InformationWeek, “90% of respondents use conventional databases as the primary means of handling data.” The data that companies are amassing today, however, is complex, diverse and continually growing, and they struggle to manage it effectively. Read More
Big Data for Multiple Touches, Multiple Sales
August 31, 2012
Customer interactions today are no longer relegated to one-touch passes. Companies have numerous touch-points and are constantly looking for add-on sale opportunities. Car dealerships don’t stop at selling a car–they sell additional warranty, service contracts, insurance and accessories. Read More
Big Data and Ambient Analytics
August 8, 2012
The term “big data” implies that size is the single distinguishing characteristic of the raw digital chaff from which businesses must now extract the wheat of actionable information. Read More
