As IBM marketing director for the Internet of Things, Will is a sales-oriented industry marketing leader, adept at defining actionable and compelling value propositions from complex technology portfolios. A native of England, Will started his career with IBM UK 20 years ago at the Hursley software development laboratory. He later worked at the IBM Consulting Group to help clients overhaul their supply chains. He has worked with many major financial services and industrial organizations across Europe. Stints at Mercator Software and Ascential Software between 2001 and 2005 saw his relocation to the US, an increasing focus on industry marketing, and culminated in Ascential’s $1 billion acquisition by IBM.