As IBM marketing director for big data, Will and his team are responsible for defining and articulating the IBM big data value proposition to vertical industries. A native of England, Will started his career with IBM UK 20 years ago at the Hursley software development laboratory. He later worked at the IBM Consulting Group to help clients overhaul their supply chains. He has worked with many major financial services and industrial organizations across Europe.
Stints at Mercator Software and Ascential Software between 2001 and 2005 saw his relocation to the US, an increasing focus on industry marketing, and culminated in Ascential’s $1 billion acquisition by IBM.
Predictive analytics, coupled with big data technologies, can help organizations in automotive, chemical and petroleum, telecommunications, and travel and transportation to improve business outcomes.
With the rise of big data, predictive analytics play an even greater role in decision-making. Let's look at how 3 markets are improving business outcomes by predicting with confidence what will happen next.