As IBM marketing director for big data and analytics, Will and his team are responsible for defining and articulating the IBM Big Data & Analytics value proposition to vertical industries. A native of England, Will started his career with IBM UK 20 years ago at the Hursley software development laboratory. He later worked at the IBM Consulting Group to help clients overhaul their supply chains. He has worked with many major financial services and industrial organizations across Europe. Stints at Mercator Software and Ascential Software between 2001 and 2005 saw his relocation to the US, an increasing focus on industry marketing, and culminated in Ascential’s $1 billion acquisition by IBM.