Big Data & Analytics Heroes: Kelly Carrigan
"Every day we’re able to personalize the consumer’s path to a purchase through mobile, online and in-store networks, including doing real-time scoring of a shopping basket at the supermarket checkout," says Kelly Carrigan, VP of data warehouse and infrastructure at Catalina Marketing, and this week's Big Data and Analytics Hero.
What "gold nuggets" have you uncovered using big data and analytics?
At Catalina Marketing, big data is our business. We drive the largest shopper history database in the world using IBM PureData System for Analytics, influencing the buying behavior of 280 million shoppers per month. Every day we’re able to personalize the consumer’s path to a purchase through mobile, online and in-store networks, including doing real-time scoring of a shopping basket at the supermarket checkout, and printing a personalized money-off coupon on the receipt.
How are big data and analytics changing your business strategy?
Catalina’s approach to big data has also opened up the dialogue between the IT department and other departments, enabling Catalina to chart a path that delivers even greater value to clients.
Since we’re installed in more than 31,000 grocery, drug and mass merchandise chains in the U.S., and have an affiliation with over 16,000 international stores, big data means having the ability to respond extremely quickly to client and customer demands. IBM PureData System for Analytics helps us stay ahead of the curve, and the results are impressive: Catalina can reach more than 80 percent of U.S. shoppers with relevant advertising messages and offers based on a real-time understanding of their evolving purchase history.
View all of our Big Data & Analytics Heroes here on the Hub, and look out for next week's Hero: Nitesh Chawla, founder of Aunalytics and associate professor at the University of Notre Dame.