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Can data governance create user satisfaction?

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Vice President and Principal Analyst, Aberdeen

This is the first in a three-part blog series exploring a modern and unified approach to data governance.

Companies have a choice when it comes to their strategy for data governance (if they have one at all). It can be onerous and bureaucratic, or it can be liberating and empowering. The latter two adjectives aren’t typically what you would associate with data governance, but Aberdeen’s research demonstrates a strong correlation.

In a recent study, companies determined to be “leaders” in data governance were defined as those with strong and clearly communicated policies for data governance, combined with a backbone of technology to help maintain oversight of their data. Not only are these leaders able to create a more efficient data environment, but they also enjoy greater user satisfaction in several key areas, as you can see below in Figure 1.

Figure 1: Well Managed Data → Happier Users

Ability to share data: Among these critical aspects of the data environment, the concept of data portability is becoming increasingly important. Companies operating under the umbrella of strong data governance have greater confidence in their data and are more likely to socialize key insights across their organization. Governance leaders experience elevated user satisfaction in several other critical areas as well.

Ease-of-use of data systems: Cleaner and more trustworthy data contributes to a technology environment that is simply easier to interact with on multiple fronts. With the right policies in place for data access, users are not only prevented from touching data they shouldn’t, they’re also guided toward the data they need to support their decisions.

Speed of information delivery: Policies and procedures can also keep people from being led astray and simultaneously facilitate their path to insight. This ultimately leads to higher user satisfaction when it comes to the ease-of-use of their data systems and the timeliness of information delivery. 

While it may seem counterintuitive to associate data governance with anything but hindrance and bureaucratic red tape, leaders are living proof that a unified approach to governance can deliver results. User satisfaction is part of the picture, but leaders are also able to execute and drive improvement in several key business areas.

Download the Aberdeen report, Data Governance 2.0: Uniting People and Information to Drive Real Business Results to learn more.