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The car of the future from PSA Peugeot Citroen and IBM

April 4, 2014

The newest announcement from IBM and PSA Peugeot Citroen is a significant step forward for both companies and the automotive industry as a whole. Every automotive manufacturer is trying to capitalize on new sources of information available in a connected world. IBM and PSA Peugeot Citroen now have a proven platform to bring this information together for a more personalized, differentiated and safer driving experience. The IBM Big Data & Analytics and MobileFirst platforms will enable PSA Peugeot Citroen to access and analyze all types of data regardless of volume or velocity to rapidly deploy new services and solutions today and into the future.

Beyond new services for an enhanced driving experience, PSA Peugeot Citroen can use vehicle data, driving behaviors and environmental factors to predict quality issues such as part failures and address these issues before the customer encounters them. This will not only promote much higher quality, but also avoid costly warranty claims and recall campaigns that impact brand image.

PSA Peugeot Citroen can use the IBM Big Data & Analytics and MobileFirst platforms to leverage connected vehicle data and provide a cleaner, safer transportation experience. Introducing a vehicle like this which is able to adapt to driving conditions, traffic patterns and signals can potentially improve driving efficiency, save gas and produce less emissions across the board. Streaming connected vehicle data will improve the vehicle’s awareness of its environment, other vehicles and other connected devices, and can also help drivers avoid dangerous situations. Now, the vehicle will be able to react, in real time, to information outside the driver’s purview.

IBM and PSA Peugeot Citroen bring together the experience and solutions that can define a new generation of solutions in the automotive industry.