Acquire Grow and Retain Customers

Tracking tries and predicting winners

November 21, 2014
The Rugby Football Union (RFU) is currently using the IBM TryTracker to analyze real-time data from England's four international games this month. How has team England been doing? Read More

Big Data & Analytics Heroes: David Vinson

November 18, 2014
David Vinson, business intelligence and analytics lead at Nike, believe that There’s a lot of new data out there—in fact, we now have access to data from the entire supply chain (from provisioning materials to build the shoe, to actually delivering the shoe on the dock, to selling the shoe). Read More

Data, analytics and the need for speed

November 17, 2014
The case is clear: the faster you can turn raw data into intelligent insight, the quicker you can get ahead of your competitors. Read More

Get started with the Big Data for Social Good Challenge

November 13, 2014
Supporting the social initiatives important to IBM employees and their families and friends is important to IBM. Now, big data technology is giving IBM and its people another opportunity to serve our communities and the world.  Read More

The Internet of Things and Informix

Exclusive session highlights from Insight 2014

November 13, 2014
There was no shortage of information about Informix and the Internet of Things at IBM Insight 2014. Multiple sessions from such speakers as Fred Ho, chief technologist for Informix Warehouse at IBM, and Lalitha Krishnamoorthy, program director for Informix engineering at IBM, covered everything from implementation, to data management, to what the future holds. With additional support from hands-on floor demos and visualizations, the Internet of Things was brought to life. Read More

IBM + Hadoop = Recipe for success

November 12, 2014
What a shame. Most businesses aren’t taking advantage of their data, leaving them hungry for success. According to Forrester Research analyst, Michele Goetz, only 12 percent of available data is used. If I am any good at math, that means there is a lot of data that is not being used.   Read More

Big Data & Analytics Heroes: Leonardo Nantes

November 11, 2014
This week’s Big Data &Analytics Hero, Leonardo Nantes, IT executive of Brazilian credit bureau Boa Vista Servicios, has faced numerous challenges since the merger of two companies took place a few years ago. Boa Vista now serves hundreds of thousands of clients nationwide and handles more than three million transactions per day. Since the business involves credit ratings and personal information, big data security and integrity are paramount. Read More

Uncovering the magic of today’s data-driven marketers

November 10, 2014
At the annual DMA global conference for data-driven marketers we explored best practices and new tools, predicting future trends for a marketing profession undergoing significant transformation. Read More

Bust myths to gain insights and make data work for you

November 10, 2014
Data is the new natural resource, and those who can harness it will be leaders. But, there are many myths about how to make data work for an organization. During the Information Management Keynote at Insight 2014, IBM busts these myths. In her post, Harriet Fryman, vice president of Information Management at IBM, shares highlights and her perspective on how to make data work for you and your company. Read More

The CDO is in the driver's seat of the new data-driven business

November 5, 2014
Big data has matured, moving beyond the peak of its initial hype and is moving ahead into its promised plateau of productivity. Read More

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