Acquire Grow and Retain Customers

Big Data & Analytics Heroes: David M. Lawson

December 16, 2014
“As you dig deeper into unstructured data where feelings, emotions and other often messy information reside, you have to embrace qualitative metrics which don’t fit neatly into traditional quantitative analysis,” says David M. Lawson, co-founder & CEO of NewSci, LLC and this week’s Big Data & Analytics Hero. Read More

Big Data & Analytics Heroes: Jake Porway

December 9, 2014
Jake Porway, founder and executive director of DataKind and this week’s Big Data & Analytics Hero, shares that they’ve found that "cross-sector collaborations between data scientists, managers, designers, foundations, nonprofits and more are critical for really making lasting change.” When we all come together and lock elbows we can use data to really make a difference.  Read More

What can marketers learn from a rugby match?

December 5, 2014
The power of social media analytics is in the opportunities it provides and the insights you gain, not the raw data. Read More

Realizing a return on big data investments—within a year

December 2, 2014
In 2014, there were several important shifts that occurred in the world of big data that business executives around the globe cannot afford to ignore. In part one we introduced four transformative shifts affecting the fast-paced digital marketplace; now in part two we will take a closer look at the first two shifts. Read More

Are you the servant or master of your analytics?

December 1, 2014
Analytics can deliver significant benefits, and a significant competitive advantage, if used together with a clear vision and an aligned business strategy. As markets evolve and customer behavior changes, the analytical models and the way analytics is being used  needs to adapt and change. Read More

SQL-on-Hadoop: Who leads the herd?

December 1, 2014
SQL-on-Hadoop is a hot topic. As organizations increasingly leverage Hadoop to gain new capabilities and lower costs, it only makes sense that they would seek to leverage technologies compatible with what they have. Few technologies are as ubiquitous as the structured query language when it comes to data access and information management. Read More

Big Data & Analytics Heroes: Ben Snyman

November 25, 2014
“Roof stability and effective support is quite a challenge,” declares Ben Snyman, VP of Underground Mining and Smart Services at Joy Global and this week’s Big Data Hero. “If the roof has a problem, production halts. We cannot afford to wait around for a report telling us there is a problem. Read More

Tracking tries and predicting winners

November 21, 2014
The Rugby Football Union (RFU) is currently using the IBM TryTracker to analyze real-time data from England's four international games this month. How has team England been doing? Read More

Big Data & Analytics Heroes: David Vinson

November 18, 2014
David Vinson, business intelligence and analytics lead at Nike, believe that There’s a lot of new data out there—in fact, we now have access to data from the entire supply chain (from provisioning materials to build the shoe, to actually delivering the shoe on the dock, to selling the shoe). Read More

Data, analytics and the need for speed

November 17, 2014
The case is clear: the faster you can turn raw data into intelligent insight, the quicker you can get ahead of your competitors. Read More

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