Acquire Grow and Retain Customers

Connecting the Internet of Things and the Informix Warehouse Accelerator

September 18, 2014
The Internet of Things (IoT) continues to gain momentum as organizations explore the opportunities and challenges around connecting the unconnected—from people, to devices and everything in between. These efforts will also significantly expand the volume of captured data. Learn how you can securely combine structured, unstructured, TimeSeries, spatial and other sensor data from the Internet of Things into a single source of intelligence with the Informix Warehouse Accelerator. Read More

The value exchange of consumer insight for data privacy in banking

September 18, 2014
New big data and analytics capabilities enable deeper consumer insight to drive improved products and services in banking. But will consumers accept the increased use of their data? Read More

Big Data & Analytics Heroes: Phillippe Chartier

September 16, 2014
Phillippe Chartier, information delivery team lead at Canadian National Railway and this week's Big Data & Analytics Hero, tells us how they used to rely on monthly data reports, but now they operate more efficiently—in near real time—with predictive analytics. Canadian national Railway applies logical insights from their data to save fuel consumption, predict shipments and keep their trains running on time.  Read More

Engaging the insurance consumer

September 15, 2014
I've spent more years than I want to admit on the business side of the insurance industry. In my current role I work on the value that big data and analytics can deliver to an insurer and, in turn, to their policyholders.  Read More

How big data and analytics are making retailers more customer-centric

September 12, 2014
Today retail customers are more empowered, instrumented and interconnected socially. With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. In order for retailers to capitalize on this, they need ways to collect, manage and analyze a tremendous volume, variety, velocity and veracity of data. By using the valuable insights from this data, businesses can better personalize marketing, improve campaign effectiveness, optimize product assortments and perfect merchandising decisions, thus removing inefficiencies in distribution and operations.  Read More

An industry vertical analysis: Telecommunications and big data

September 11, 2014
Big data is poised to reshape the way we live, work and think. The telecommunications sector, which has been slow to realize the shifting ground, is catching up to redefine the customer digital experience, using big data and analytics. Read More

Immunizing your business against toxic customer relationships

September 11, 2014
The customer is always right, even when some of them are totally unreasonable and, perhaps, a bit off their rocker. Read More

Transforming the telecommunications industry with customer centricity

September 11, 2014
With mobile devices becoming an integral part of our daily lives, communications service providers have the most comprehensive view of a subscriber’s usage, behavior, lifestyle preferences, current and future needs. Telecommunications organizations can transform their customer care, marketing and network operations by leveraging all of the subscriber data to deliver highly targeted and personalized campaigns for higher revenue and profits, cultivate strong brand loyalty to reduce churn and achieve lower operational costs while maintaining quality of experience for subscribers.  Read More

How leading media companies increase customer value

September 9, 2014
Throughout the year, I’ve been participating in a series of day-long “Art of the Possible” sessions with clients that run the gamut of media and entertainment. I’ve met with cable companies, broadcast TV providers, movie studios, sports networks and beyond. Read More

Big Data & Analytics Heroes: David Speights

September 9, 2014
Retailers today have an insurmountable amount of data to digest and act on quickly not just to personalize the customer experience, but also to prevent fraud. This week’s IBM Big Data & Analytics Hero, David Speights, chief data scientist at The Retail Equation, shares some insights with us. Read More

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