September 11, 2014
Big data is poised to reshape the way we live, work and think. The telecommunications sector, which has been slow to realize the shifting ground, is catching up to redefine the customer digital experience, using big data and analytics.
September 11, 2014
With mobile devices becoming an integral part of our daily lives, communications service providers have the most comprehensive view of a subscriber’s usage, behavior, lifestyle preferences, current and future needs. Telecommunications organizations can transform their customer care, marketing and network operations by leveraging all of the subscriber data to deliver highly targeted and personalized campaigns for higher revenue and profits, cultivate strong brand loyalty to reduce churn and achieve lower operational costs while maintaining quality of experience for subscribers.
August 28, 2014
Data is emerging as the world’s newest natural resource and the basis for a new kind of competitive advantage. Yet, for many organizations, the increasing volume, variety and influx of data is straining their IT infrastructures—traditional infrastructure was never designed to handle the magnitude of complexity of these new workloads. To keep up with the fast pace of today's business climate, it is essential for organizations to capitalize on next-generation infrastructure that integrates analytics-optimized systems and technologies to dynamically meet the demands of a data driven world.
August 15, 2014
“When people use a service for free, they are de facto lab rats for market researchers.” This is one of the responses to the Facebook social experimentation revelations that makes more sense than much of the hyperbolic ones that are saturating all forms of media at the moment.
August 14, 2014
Think it, try it and build it with IBM Bluemix, a cloud-based developer sandbox for big data and data management services. Bluemix makes agile mobile and web app development with best of breed capabilities a reality.
August 12, 2014
Insight 2014, formerly Information On Demand, will bring more than 13,000 business and IT professionals together to exchange ideas and share experiences around harnessing the data coming from all directions in real time.
August 5, 2014
Suresh Sidhu, chief corporate and operations officer at Celcom Axiata Berhad and this week’s Big Data & Analytics Hero, shares insights on how they guided Celecom to be “a leader definitely in…market and possibly the most interesting [telecommunications company] out there today.”
August 4, 2014
What makes customers tick? Why do they buy, how do they prefer to shop and, the big question, why do they switch? These are all important questions that every organization faces. Understanding the socially connected customer (having a 360 degree view) makes it possible to provide a truly personalized experience.
July 11, 2014
A quick social media analytics exercise will prove that high quality analysis requires ongoing attention.
July 3, 2014
Big data and analytics is sweeping the UK market and promises to bring exciting solutions that are enabling organizations to stay ahead while customers and citizens continue to evolve in the new data-driven environment.