Technical Enablement

Big Data & Analytics Heroes: Paula Post

July 22, 2014
Paula Post, group VP of merchandise optimization at BonTon Stores, Inc., indicates that with big data she is delivering to her workforce “true information so they can spend their time making decisions and doing things to drive the business.” Paula is this week’s IBM Big Data and Analytics Hero. Read More

Real-world experiments and the Facebook controversy over mood manipulation

July 17, 2014
The recent controversy over the ethics of Facebook's attempts to influence moods through tweaks to its newsfeed algorithms is overblown. Essentially, Facebook data scientists conducted one of many real-world experiments that are standard operating procedure with them and with most online businesses these days. This was just a routine real-world experiment in big-data-driven sentiment analysis, content optimization and customer experience management. Read More

A big data driven customer experience

July 17, 2014
Each month it seems like we hear automotive original equipment manufacturers (OEMs) reporting record growth, but what is driving this growth? Pent up demand? Attractive new products? Is the market actually growing, or could it be that the automotive industry is starting to use big data and analytics to better understand their customer, hat they want to buy, how they want to buy it and how they want to interact with their car and their car company? Read More

Big Data & Analytics Heroes: Vince Walden

July 15, 2014
“You can’t just look at one data source,” says Vince Walden, partner at Ernst & Young, and this week’s Big Data & Analytics hero. With so much data available to us today to get a clear picture businesses must be able to look “at the data in all different angles—upside down and sideways—to get to where we think the issues are in a case.”   Read More

Big data as a factor in life-or-death decisions

July 10, 2014
As the quantified-self (QS) movement picks up steam, it will become more feasible to instrument more at-home infants with 24x7 physiological monitoring. It's increasingly feasible to cradle the baby's entire birth journey (prenatal, delivery, postnatal) in a comforting stream of vital signs, real-time alerts, prescriptive analytics and big data. The same QS-cradled infrastructure could conceivably serve as an early warning system throughout our lives. Read More

Transforming the agile data warehouse in the age of the in-memory cloud

July 9, 2014
IBM Analytics Warehouse for Bluemix is now generally available to all customers for your agile data warehousing and analytics needs. This pay-as-you-go cloud service, leveraging in-memory BLU technology, is designed to provide a single, agile in-memory platform for all applications required for most DW, BI and analytics projects. Read More

Big Data & Analytics Heroes: Thod Nguyen

July 8, 2014
Thod Nguyen, chief technology officer (CTO) at eHarmony and this week’s IBM Big Data & Analytics Hero, shares that “the faster we can actually have more insight to the data, the more we can actually feed that insight into our compatibility matching system to further improving our match quality.”  Read More

Streaming media and narrative power of video content analytics

July 3, 2014
Video content analytics tools are humanity's unblinking eyes, capable of continuously filtering the world's media streams at scale. Video content analytics algorithms can parse the fine details within and between successive frames of specific streams, supporting pattern recognition, gesture recognition, location detection, motion detection, event detection, production-style detection, dynamic video masking and camera tamper detection. Read More

Is your business ready for the Internet of Things?

July 3, 2014
The Internet of Things is changing the way we live and do business: billions of connected devices are driving demand for new services, faster development of applications and real-time access to information; the consumer and corporate worlds are intermingling with multi-purpose devices that are carried to work and used in personal life; and not to mention the huge data influx, which increases by 2.5 gigabytes every day. The Internet of Things is ushering in an unprecedented opportunity for growth and new revenue streams—is your business ready? Read More

Madison Avenue’s moonshot is fueled by 1s and 0s

June 26, 2014
The date is June 26, 1969. Mankind is getting ready to launch three brave astronauts into space; two of which will walk on the surface of the moon and change history forever. Meanwhile, another change is taking place: the rise of the computer in the workplace and the importance of applying data to decision making at high speed and high capacity across long distances. Such is the case in the world of advertising. Join us as we take “one small step” back in time to experience “one giant leap” in the origins of big data.  Read More

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