Customer Analytics

Announcing IBM DataWorks: A cloud-based data refinery

November 20, 2014
Last month at Insight 2014, IBM made an exciting announcement: IBM DataWorks is available now. The reaction was overwhelmingly positive; clients who have or will soon have a data lake were very keen on the notion of data refinement. In fact, a data refinery is a natural fit with a data lake.  Read More

Big Data & Analytics Heroes: David Vinson

November 18, 2014
David Vinson, business intelligence and analytics lead at Nike, believe that There’s a lot of new data out there—in fact, we now have access to data from the entire supply chain (from provisioning materials to build the shoe, to actually delivering the shoe on the dock, to selling the shoe). Read More

The importance of asking the right questions

November 14, 2014
Each time I am called upon to consult with a business, I ask the same question: “What is your ultimate goal with this project?” Often it is to increase sales via correctly identifying their potential audience or customers. Read More

Get started with the Big Data for Social Good Challenge

November 13, 2014
Supporting the social initiatives important to IBM employees and their families and friends is important to IBM. Now, big data technology is giving IBM and its people another opportunity to serve our communities and the world.  Read More

The Internet of Things and Informix

Exclusive session highlights from Insight 2014

November 13, 2014
There was no shortage of information about Informix and the Internet of Things at IBM Insight 2014. Multiple sessions from such speakers as Fred Ho, chief technologist for Informix Warehouse at IBM, and Lalitha Krishnamoorthy, program director for Informix engineering at IBM, covered everything from implementation, to data management, to what the future holds. With additional support from hands-on floor demos and visualizations, the Internet of Things was brought to life. Read More

IBM + Hadoop = Recipe for success

November 12, 2014
What a shame. Most businesses aren’t taking advantage of their data, leaving them hungry for success. According to Forrester Research analyst, Michele Goetz, only 12 percent of available data is used. If I am any good at math, that means there is a lot of data that is not being used.   Read More

Big Data & Analytics Heroes: Leonardo Nantes

November 11, 2014
This week’s Big Data &Analytics Hero, Leonardo Nantes, IT executive of Brazilian credit bureau Boa Vista Servicios, has faced numerous challenges since the merger of two companies took place a few years ago. Boa Vista now serves hundreds of thousands of clients nationwide and handles more than three million transactions per day. Since the business involves credit ratings and personal information, big data security and integrity are paramount. Read More

Uncovering the magic of today’s data-driven marketers

November 10, 2014
At the annual DMA global conference for data-driven marketers we explored best practices and new tools, predicting future trends for a marketing profession undergoing significant transformation. Read More

Barriers to entry for early adopters of IBM Watson

November 3, 2014
There have always existed significant barriers to entry for early adopters of any new technology. For example, all the miles of cable that needed to be run in order for the world to take advantage of the miracle of electricity. Now consider the computer: devices that were capable of processing only the most rudimentary of algorithms used to fill rooms, and were programmed using cryptic punch cards. Now the world has been introduced to IBM Watson, the first and only (as of the time of this writing) commercially available artificial cognitive intelligence. Read More

Smarter content now

October 29, 2014
We are living in the age of distraction. We need to absorb more information, coming at us from more different sources, than ever before. It’s creating a kind of cognitive overload that can often lead to indecisiveness and missed business opportunities. Read More

Pages