Customer Analytics

Big Data & Analytics Heroes: Terri Dean

August 26, 2014
Terri Dean, Chief Membership Officer at the Girl Scouts of Eastern Pennsylvania and this week’s IBM Big Data and Analytics hero, shares how big data transformed how they retain members.  Read More

Engaging your customers in context

August 22, 2014
Not every customer or prospect is ready to buy. This means that when you engage you must do so in the context of the buyer’s frame of reference, not solely as a seller ready to make a deal. But how is this done using big data and analytics? Read More

The Internet of Things is driving change in me, and in industry

August 21, 2014
We certainly live in a connected world. It always amazes me when I see how smarter enterprises are using the highly interconnected, intelligent and instrumented qualities of today’s technology to make our world a better place: the way we interact changes, how we approach our day is different and what we expect is far higher than ever before. Driving this fantastic change is none other than the Internet of Things (IoT). Read More

Big Data & Analytics Heroes: Timothy Llewellynn

August 19, 2014
Timothy Llewellynn, CEO and co-founder of nViso, is this week's Big Data & Analytics Hero. He has found that utilizing the cloud for "big data is creating more opportunities for...clients" because of the massive scalability available to companies like his. Read More

Privacy and social experimentation

August 15, 2014
“When people use a service for free, they are de facto lab rats for market researchers.” This is one of the responses to the Facebook social experimentation revelations that makes more sense than much of the hyperbolic ones that are saturating all forms of media at the moment. Read More

Big Data & Analytics Maturity Model

August 15, 2014
This Big Data & Analytics Maturity Model helps organizations assess their current capabilities in order to generate value from big data investments in support of strategic business initiatives. It does so by forming a considered assessment of the desired target state, identifying gaps and provides guidance on the steps required to realize this end state. Read More

Insight 2014: Preparing you to seize this moment

August 13, 2014
Your organization is likely experiencing your own transformation, including learning how to operate effectively in an environment characterized by high-velocity, high-volume flows of data, plus raised expectations on all fronts, from customer satisfaction to operational efficiency, financial performance, transparency and risk mitigation. If you want to be prepared to make the most of this moment in your industry, in your organization and in your personal career, be sure to join us at IBM Insight October 26 through 30 in Las Vegas. Read More

Seize your big data moment and benefit from Insight 2014

August 12, 2014
Insight 2014, formerly Information On Demand, will bring more than 13,000 business and IT professionals together to exchange ideas and share experiences around harnessing the data coming from all directions in real time. Read More

Big Data & Analytics Heroes: Mark Hilinski

August 12, 2014
The Retail Equation utilizes big data to predict and shape shopper behavior. Mark Hilinski, executive vice president of business development and strategic accounts and this week’s IBM Big Data Hero, shares how they “uncover those patterns of activity that were otherwise unseen in the data” and identify fraud. Read More

A journey to Hadoop: How my vacation planning can improve government efficiency

August 8, 2014
This blog discusses the value of Hadoop for government and how forward-thinking agencies are using it. Read More

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