Customer Analytics

How do you find and define your customers in a big data environment?

October 23, 2014
Every day hundreds of articles and blogs are written about the theoretical value of big data, but many don’t offer actionable specifics. At IBM Insight on October 28, we are correcting this historical shortcoming and showcasing how big data (specifically Big Match) is enabling a single view of a customer in a Hadoop environment.   Read More

Business process management is not at the center of an IoT strategy

October 21, 2014
An Internet of Things (IoT) strategy requires a whole lot more than a business process management (BPM) engine to succeed. Read More

Big Data & Analytics Heroes: Addison Snell

October 21, 2014
Intersect360 Research studies the opportunities for high performance technologies, including high performance computing areas in science, engineering and business. CEO Addison Snell (this week’s IBM Big Data and Analytics Hero) shares his insights with us. Read More

UDF: Tiny acronym, big deal in big data

October 16, 2014
It’s easy to understand why big data is intimidating as the whole gang of JSON, SQL, YARN and UDFs (user-defined functions) invoke glazed eyes and thoughts of extraterrestrial technologies. So, even to the uninitiated, what is the big deal about UDFs? Read More

10 reasons to love IBM InfoSphere BigInsights for Hadoop

October 15, 2014
IBM InfoSphere BigInsights is an industry-standard Hadoop offering that combines the best of open source software with enterprise-grade features. Let’s talk about some key features of the distribution and the top ten reasons to love it— Read More

Big Data & Analytics Heroes: Steven P. Pratt

October 14, 2014
CenterPoint Energy can analyze 2.3 million smart meters at any point in time every day using InfoSphere Streams. Dr. Steven P. Pratt, corporate technology officer at  Centerpoint Energy and this week’s Big Data & Analytics Hero, shares that “ultimately what we want to be able to do is recognize issues in our system before power outages occur.” Read More

Discrimination drives the need for ethics in big data

October 13, 2014
Big data and analytics are profoundly affecting the world around us. One of the focal points of my postings has been how big data and analytics affects, specifically, our personal privacy. An old and perhaps far too familiar twist on this has risen to the forefront of discussion and that is the issue of whether big data and analytics will be used to discriminate against the less fortunate (or perhaps even “the one percent”). Read More

IBM Big Data & Analytics Heroes: Menka Uttamchandani

October 7, 2014
Many businesses are exploring the competitive advantages that data gives their customer experience and their bottom line. Menka Uttamchandani, VP of business intelligence at Denihan Hospitality Group and this week's Big Data & Analytics Hero, shares that “once we understand attitudes, we can reverse engineer our marketing message to reach our high potential guest as well as guests that look like them, that are not yet our guest.”  Read More

Who is the chief data officer?

Getting to know today’s hero of data and analytics

October 3, 2014
Chief data officers are leading the charge to transform their organizations to be data-driven and capitalize on the tremendous opportunities data and analytics are creating for data leaders. Hailing from a variety of technical and analytical backgrounds, CDOs have the unique opportunity to shape their new emerging role. Read More

Governance is not optional in big data analytics

October 3, 2014
Confidence in data is essential regardless of the bigness of the data being analyzed. In order to make business decisions based on the analysis of data, you need to be sure that the information upon which you are making those decisions is trustworthy. Read More

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