Customer Analytics

The data behind the ALS Ice Bucket Challenge

December 18, 2014
This past summer we witnessed an incredible phenomenon seemingly capturing the world by storm: The ALS Ice Bucket Challenge. Facebook estimates 28 million people posted about ALS between June 1 and August 28, including comments and tags. Read More

Big data for business in 2015

December 16, 2014
The competitive landscape in business has been data. But what's changing in 2015? Read More

Big Data & Analytics Heroes: David M. Lawson

December 16, 2014
“As you dig deeper into unstructured data where feelings, emotions and other often messy information reside, you have to embrace qualitative metrics which don’t fit neatly into traditional quantitative analysis,” says David M. Lawson, co-founder & CEO of NewSci, LLC and this week’s Big Data & Analytics Hero. Read More

Why advanced analytics projects are different from traditional IT

December 9, 2014
To fulfill the promise of analytics, we must put a lot more effort into delivering these projects right, the first time. We must think through each of the traditional success criteria and ask ourselves the burning question: how is delivering analytics different? This starts from gaining executive support, creating a business case, putting a team together, conducting proof of concept, quantifying benefits realization and socializing results for enabling analytics driven organizational change. Read More

Big Data & Analytics Heroes: Jake Porway

December 9, 2014
Jake Porway, founder and executive director of DataKind and this week’s Big Data & Analytics Hero, shares that they’ve found that "cross-sector collaborations between data scientists, managers, designers, foundations, nonprofits and more are critical for really making lasting change.” When we all come together and lock elbows we can use data to really make a difference.  Read More

What can marketers learn from a rugby match?

December 5, 2014
The power of social media analytics is in the opportunities it provides and the insights you gain, not the raw data. Read More

From IT drudgery to IT freedom

December 3, 2014
What are the opportunities of data refinement from the IT point of view? Does self-service data refinement devalue IT? Does it simply create more work for IT, cleaning up after business users who have run amuck? Read More

Realizing a return on big data investments—within a year

December 2, 2014
In 2014, there were several important shifts that occurred in the world of big data that business executives around the globe cannot afford to ignore. In part one we introduced four transformative shifts affecting the fast-paced digital marketplace; now in part two we will take a closer look at the first two shifts. Read More

Are you the servant or master of your analytics?

December 1, 2014
Analytics can deliver significant benefits, and a significant competitive advantage, if used together with a clear vision and an aligned business strategy. As markets evolve and customer behavior changes, the analytical models and the way analytics is being used  needs to adapt and change. Read More

Big Data & Analytics Heroes: Ben Snyman

November 25, 2014
“Roof stability and effective support is quite a challenge,” declares Ben Snyman, VP of Underground Mining and Smart Services at Joy Global and this week’s Big Data Hero. “If the roof has a problem, production halts. We cannot afford to wait around for a report telling us there is a problem. Read More

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