Customer Analytics

Why is analyzing text so hard?

September 30, 2014
How can we take documents, email or social media (and beyond) to show what they represent? Read More

Big Data & Analytics Heroes: Ashok Srivastava

September 30, 2014
Ashok Srivastava, chief data scientist at Verizon and this week’s Big Data and Analytics Hero, shares some of the challenges of deploying big data and his role in bridging the gap to “understand where the market is and how data can be used to support that market.” Read More

Data protection principles bring big data benefits

September 29, 2014
When big data involves personal data, the principles of data protection still apply. This is not just a compliance issue—it’s about fairness, transparency and trust. Getting data protection right helps organizations to realize the benefits of big data.   Read More

Declaring data independence

September 26, 2014
Before business users can start to analyze data and consider the next best actions to improve results, it is typically required to submit a request for the data. Depending on the backlog of requests to IT, the business user might have to wait days, weeks or more before moving ahead with analysis and action. How do you overcome this constraint? Read More

Strengthening your brand loyalty in the digital era

September 26, 2014
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need to consider how the consumer and the household landscape is evolving and the opportunities that presents. Read More

A preview of the Big Data & Analytics on Power Systems action at IBM Enterprise 2014

September 26, 2014
Looking to turbo charge your big data and analytics platforms? Watch the livestream for IBM Enterprise 2014 on October 6 and 7 and get great tips on maximizing your infrastructure for 2015.   Read More

Millennial expectations of the travel and transportation industry

September 24, 2014
In this era of the connected, smarter traveler, we’ve come to expect our service providers to "know me and serve me, not just sell me.” Are your travel service providers speaking to you with the level of awareness and knowledge that you expect? Read More

Big Data & Analytics Heroes: Michael North

September 23, 2014
Michael North, senior director of broadcast planning and scheduling for the National Football League (NFL) and this week’s Big Data & Analytics Hero, asks the all important question: "How do you…find that one grain of sand?” North shares how they utilize data to deliver compelling match-ups on the best days for viewing with the help of IBM systems.  Read More

The rise of the citizen consumer

September 22, 2014
We’re all consumers, and companies realize that in order to compete they must put the consumer at the center of their activities. They must understand the consumer, anticipate their needs and provide easy ways to engage. We have all become used to that, and are increasingly expecting the same kind of understanding and service from our government. While governments don’t compete with each other, they are competing with the way we as consumers are being engaged. In a very real sense, we are all citizen consumers. Read More

Privacy and the Internet of Things

September 22, 2014
Few people really understand what the Internet of Things really is, much less the privacy implications attached.  Read More

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