Social Media Analytics

Big Data & Analytics Heroes: Paula Post

July 22, 2014
Paula Post, group VP of merchandise optimization at BonTon Stores, Inc., indicates that with big data she is delivering to her workforce “true information so they can spend their time making decisions and doing things to drive the business.” Paula is this week’s IBM Big Data and Analytics Hero. Read More

Real-world experiments and the Facebook controversy over mood manipulation

July 17, 2014
The recent controversy over the ethics of Facebook's attempts to influence moods through tweaks to its newsfeed algorithms is overblown. Essentially, Facebook data scientists conducted one of many real-world experiments that are standard operating procedure with them and with most online businesses these days. This was just a routine real-world experiment in big-data-driven sentiment analysis, content optimization and customer experience management. Read More

A big data driven customer experience

July 17, 2014
Each month it seems like we hear automotive original equipment manufacturers (OEMs) reporting record growth, but what is driving this growth? Pent up demand? Attractive new products? Is the market actually growing, or could it be that the automotive industry is starting to use big data and analytics to better understand their customer, hat they want to buy, how they want to buy it and how they want to interact with their car and their car company? Read More

Big Data & Analytics Heroes: Vince Walden

July 15, 2014
“You can’t just look at one data source,” says Vince Walden, partner at Ernst & Young, and this week’s Big Data & Analytics hero. With so much data available to us today to get a clear picture businesses must be able to look “at the data in all different angles—upside down and sideways—to get to where we think the issues are in a case.”   Read More

Social media analytics for small countries

July 11, 2014
A quick social media analytics exercise will prove that high quality analysis requires ongoing attention. Read More

Big Data & Analytics Heroes: Thod Nguyen

July 8, 2014
Thod Nguyen, chief technology officer (CTO) at eHarmony and this week’s IBM Big Data & Analytics Hero, shares that “the faster we can actually have more insight to the data, the more we can actually feed that insight into our compatibility matching system to further improving our match quality.”  Read More

Can you predict what your customers will do next?

July 2, 2014
Learn how Wimbledon is enhancing the fan experience by predicting and sharing “Keys to the Match.” Read More

Data brokers: Just how much should they know about you?

July 2, 2014
Consider this quote from the recent “Improving Government Performance in the Era of Big Data: Opportunities and Challenges for Federal Agencies Workshop” at Georgetown University: “The seduction of big data is that it allows you to do things that you could not do in the past.” The question is, should you? Read More

10 winning ways to serve up world class analytics

June 30, 2014
It's been 25 years since IBM first partnered with The Championships, Wimbledon, and this year, as in every year of our partnership, there will be more exciting innovations.   Read More

GOAL! Team IBM scores with sports and social media

June 26, 2014
IBM Brazil is running one of the largest sentiment analysis applications in the history of the country during the most important sporting event on the planet. Powered by solutions such as IBM InfoSphere Streams, it runs on two independent cloud systems provided by IBM SoftLayer. During the games, the application constantly analyzes positive, neutral and negative sentiment in posts written in Portuguese. Score one for the fans and team IBM.  Read More

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