Social Media Analytics

Facts may be dangerous, but context brings safety

November 18, 2014
“Just the facts ma’am” worked well for Joe Friday in the 1950s, however, in our big data world (where factoids pop up at incredible speeds, often with little warning) we need big data technology to help us bring the right context and act in the business moment. You can make big data make sense and discern which facts are relevant to you with IBM Context-Aware Stream Computing.  Read More

Data, analytics and the need for speed

November 17, 2014
The case is clear: the faster you can turn raw data into intelligent insight, the quicker you can get ahead of your competitors. Read More

Get started with the Big Data for Social Good Challenge

November 13, 2014
Supporting the social initiatives important to IBM employees and their families and friends is important to IBM. Now, big data technology is giving IBM and its people another opportunity to serve our communities and the world.  Read More

IBM + Hadoop = Recipe for success

November 12, 2014
What a shame. Most businesses aren’t taking advantage of their data, leaving them hungry for success. According to Forrester Research analyst, Michele Goetz, only 12 percent of available data is used. If I am any good at math, that means there is a lot of data that is not being used.   Read More

Big Data & Analytics Heroes: Leonardo Nantes

November 11, 2014
This week’s Big Data &Analytics Hero, Leonardo Nantes, IT executive of Brazilian credit bureau Boa Vista Servicios, has faced numerous challenges since the merger of two companies took place a few years ago. Boa Vista now serves hundreds of thousands of clients nationwide and handles more than three million transactions per day. Since the business involves credit ratings and personal information, big data security and integrity are paramount. Read More

Uncovering the magic of today’s data-driven marketers

November 10, 2014
At the annual DMA global conference for data-driven marketers we explored best practices and new tools, predicting future trends for a marketing profession undergoing significant transformation. Read More

IoT may be bigger than the internet

November 4, 2014
So now I am fascinated by the Internet of Things (IoT) and wondering: what should I do with the power of this curiosity? My first reaction is to associate the IoT with the web and mobility, since we are in fact talking about the internet. Read More

Barriers to entry for early adopters of IBM Watson

November 3, 2014
There have always existed significant barriers to entry for early adopters of any new technology. For example, all the miles of cable that needed to be run in order for the world to take advantage of the miracle of electricity. Now consider the computer: devices that were capable of processing only the most rudimentary of algorithms used to fill rooms, and were programmed using cryptic punch cards. Now the world has been introduced to IBM Watson, the first and only (as of the time of this writing) commercially available artificial cognitive intelligence. Read More

Sales leaders—ignore big data at your own peril

October 29, 2014
Ignoring the massive wave of new capabilities available by integrating big data analytics into your organization could be career limiting. Read More

Big data for social good, not for profit

October 23, 2014
Now that the Ebola virus is sitting in our backyard, the entire country is on high alert—and rightfully so, as it's no longer a disease that's plaguing people continents away, in little known countries. WHO indicates that there are 9216 Ebola cases with 4555 deaths. My first thought when I look at these statistics is: where is big data in the Ebola equation?  Read More

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