Friday Data Flick: A Closer Look at Enhanced 360-degree View

Social Media Strategist, Information & Analytics Group

In our Friday Data Flick series this week, we look at how companies are achieving an “enhanced 360-degree view of the customer,” which is another of the top five uses for big data (also called “use cases”). In less than 15 minutes, you can watch these two videos and walk away with a thorough understanding of what this use case is, how you can apply it, and you will hear one client describe how he expects this technology will help his company delivery customer services “they can’t even dream of today.”

In the first video, Mandy Chessell, IBM distinguished engineer and master inventor, describes what is meant by "enhanced 360-degree view of the customer" and how it can be used to help companies understand:

  • Who their customers and prospects are
  • What the customers are interested in buying
  • How customers want to interact with the company
  • Why customers make the choices they do make - this is a critical differentiator for big data and analytics


In our second video, John Schlesinger, chief enterprise architect at Temenos, the world's leading banking software vendor, discusses how IBM software can help banks gain customer insight, speed analytic processing, and provide customers with more information than ever before.

To learn more about the 5 game-changing use cases for big data, visit

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