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Storified by IBM big data· Thu, Apr 11 2013 09:25:24
Companies with an intimate knowledge of customerbehavior and preferences by channel win as they can employ insight to interactreal-time with the right channel, the right offerings and the right message.
Mastering the multichannel experience requiresthat businesses deliver a consistent message and experience across channels. Capturingand mining customer data from all brand touch-points helps personalize thecustomer experience. Analyzing and understandingdata is critical to balance and align business objectives and target customerswith the right channel, the right message and the right offering. Derek Martin, Director of Sales,Financial Services at Velti joined as we discussed juggling multichannels. Take a look at some of the conversation.