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Real Innovators driving Real Value using IBM Netezza for Big Data Analytics

General Manager & VP Analytic Solutions, Netezza, an IBM Company

Digital Media companies are more than just marketing leaders. They are marketing innovators!

In fact, when I think about the marketing service providers, content publishers and gaming firms we’ve talked to or worked with over the years, it’s easy to realize that they have been doing Big Data Analytics long before there was a catch phrase or the marketing buzz that exists today.

Three such innovative companies will be presenting real world applications and their results at the IBM sponsored Predictive Analytics World event this week in San Francisco.  If you’re getting ready to enter into the Big Data swirl – or if you’re already wading through it, I’d recommend that you participate in the following sessions to get the benefits of their experience and wisdom.

Yuan Ren, Data Mining Scientist at Interclick will address tough on-line advertising industry challenges with thought leadership on data driven approaches to building effective audiences that align with multiple, competing goals.

Liwei Ma, Senior Director of Analytics & Insights at Big Fish Games will delight the audience by showing how to slash costs while realizing the same on-line display advertising results through behavior based advertising analytics.

Shawn Hushman, Vice President of Advanced Analytics at Kelly Blue Book will be presenting Agile Analytics: Model Development in an Agile Environment. This is sure to be a fascinating session about how to improve the productivity, accuracy and applicability of your analytics team.

We hope you’ll take the time to add these sessions to your PAW agenda. While you’re at it, please keep an eye out for our fellow customer and partner sponsors including Acxiom, FICO, ExactTarget, Revolution Analytics, Fuzzy Logix and more.

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