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Seeking love? eHarmony turns big data into big outcomes

May 8, 2014

According to the Wall Street Journal, one in three marriages today begin online.

As the number one trusted relationship services provider in the United States with over 51 million members processing over 3.5 million matches daily, eHarmony has built a business on successfully applying data science to love.

 Finding love isn’t as easy as it may seem. Compatibility matters and it’s critical that eHarmony’s Compatibility Matching System dives deep, understands behavior and recommends the right match.

Optimizing high performance analytics with IBM has empowered eHarmony to truly understand their clients, work faster and produce better matches. The match processing that used to take hours, now takes minutes and this directly correlates to better outcomes for clients.

These insights also drive targeted marketing for the business. The successes of the marketing programs have helped eHarmony to grow their subscriber base by more than 100 percent.

The self-described “social revolution” that eHarmony is leading has changed the way people approach relationships today for better matches, more long-term relationships and successful marriages.