“We live in an influence economy. For chief marketing officers (CMO), the next best action must always be to engage the right mix of influential parties–including channels, customers, bloggers, tweeters, industry analysts and other opinion shapers–at every point in time. As influencers multiply, however, it’s getting harder for CMOs to sort through the field to find the specific ones with the most clout that you must engage further.” [Excerpt from Next Best Action in the Influence Economy]  In our last #CXO chat, Danny Brown and Sam Fiorella, co-authors of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, joined us as we discussed Influence Marketing and the Customer Experience.  Read More

Everybody these days wants to monetize their big data—and why not? You know that on some level your data is valuable. If it weren’t, you wouldn’t be investing so much in the acquisition and analysis of it all. Read More

Big data means different things for different industries. The definition also differs within an organization, across departments and management layers within IT and business. Within IBM, big data spans four dimensions: volume, velocity, variety and veracity. Read More

We’re kicking off our new, Friday afternoon big data show!  Big Data Bytes (2pm ET each Friday) pairs IB Read More