If this was a start-up, that would be good for at least $100M... Analytics. Big Data. At a recent conference I attended, one of the keynote speakers stated that start-ups with “Analytics” in their business description are getting about two times the average valuation by the venture capital community, but those that combine “Analytics” and “Big Data” are getting about ten times the valuation. Netezza is no longer a start-up - we at Netezza have been helping customers with analytics and big data since our beginnings over ten years ago. And then there was that little matter of our acquisition by IBM, itself at a pretty healthy valuation. There isn’t really anything new about big data but the name. Companies have had to deal with larger amounts of data, more types of data, and faster generated or changing data since data has existed. Now because the term has gone viral, all the data management vendors are trying to wedge it into every press release and all their social media posts to catch the search engines. (Vendors in other segments seem to be looking for ways to get in on that game. Maybe we’ll see Kellogg’s “Big Data Crunch” on our supermarket shelves soon.) Read More