July 17, 2013
“In an era of big data, consumers now expect more of brands – not just good service, but hyper-personalized and high-value service. With analytics, marketers can actually predict precise moments to engage customers with the right information or right suggestion in a personalized, authentic way. Marketing then feels less intrusive and more like a welcomed service.” [Adapted from: Accuracy and efficacy of (data) analysis is the biggest concern’: Virginia Sharma, IBM] In our last twitterchat, guest Banafsheh Ghassemi, VP, Marketing - CRM & Customer Experience at The American Red Cross, joined us as we discussed “Data Driven Marketing.” See some of that conversation.
February 7, 2013
IBM Institute for Business Value feted with Lifetime Achievement Award
December 8, 2011
Architecting Big Data Solutions Series "Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc. We are seeing a growing trend, especially in the Digital Media space, where the most successful and innovative organizations claim that their key to success lies in their unique ability to marry complex analytics with Big Data know-how. For example, Zynga, the hottest social gaming company in today's market, claim that their "secret sauce is that they are really an analytics company masquerading as a games company".
November 16, 2009
“The best vision is insight.” -- Malcolm Forbes (1919-1990), publisher of Forbes magazine, New Jersey state senator and adventure hobbyist. A couple of big announcements from our friends at SAS today. For the industry at large, SAS’ commitment to in-database analytic processing is a confirmation of trends that we have been discussing for over two years: more and more, the “data warehouse” is becoming the hub of all analytics processing for the enterprise. While that announcement covers multiple database vendors, today’s other announcement from Cary, NC on the availability of the “SAS Scoring Accelerator for Netezza” means that we and SAS are immediately putting this recommitted strategy into action.