scenario planning

Part IV: A Flexible Platform-Based Approach to Big Data

November 20, 2012
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world, and in Read More

Part III: IBM’s Strategy for Big Data and Analytics

November 7, 2012
In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world, and in Read More

Selecting your first big data project

July 30, 2012
In this blog, we will cover how to select, staff and plan your first big data project. Our recommendations are based on many years of experience that we have had working with a wide variety of customers in several industries. We won’t focus on specific technologies. Instead, we will examine the organizational dynamics and lessons learned from how these projects go in real life, inside existing, often very busy IT infrastructures. Read More

Sipping from the Firehose: Advanced Analytics holds the key to insight for CMOs

May 3, 2011
CMOs today are inundated with massive quantities of data from external data providers and internal systems. Yet the still strive to find elusive answers to these questions: What new product can we introduce that will address new highly profitable emerging markets we’d like to enter? If we make this competitive maneuver, what are the most likely moves our competitors will make and how will that impact the entire market? The economy is collapsing in our highest profit region, what are the best actions to take now to backfill for that profit? What are the right messages to convey in our advertising that will positively impact the customer experience? How can we maximize our overall marketing budget and resources while simultaneously increasing revenue growth and customer loyalty? What are the right social networks to tap into to leverage and extend our reach? Read More