May 2, 2013
IBM has engaged in conversations with CMOs around the world to learn how they are interpreting this extreme focus and challenge regarding big data analytics. We believe this convergence is leading a major transformation in marketing today.
March 13, 2013
Marketing professionals understand that reliable customer and campaign information is one of the most valuable assets for producing effective, targeted marketing and for creating lasting business value.
March 5, 2013
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as they all work to gain an enhanced 360o view of the customer.
January 29, 2013
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual
October 9, 2012
CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences.
May 3, 2011
CMOs today are inundated with massive quantities of data from external data providers and internal systems. Yet the still strive to find elusive answers to these questions: What new product can we introduce that will address new highly profitable emerging markets we’d like to enter? If we make this competitive maneuver, what are the most likely moves our competitors will make and how will that impact the entire market? The economy is collapsing in our highest profit region, what are the best actions to take now to backfill for that profit? What are the right messages to convey in our advertising that will positively impact the customer experience? How can we maximize our overall marketing budget and resources while simultaneously increasing revenue growth and customer loyalty? What are the right social networks to tap into to leverage and extend our reach?