Analytics

Switching hats from media industry leader to media consumer

What would you do with your data?

September 19, 2014
At IBM Insight, we have sessions specifically geared to the media and entertainment industry—your industry. But, we don't want you to just come and listen to us talk about audience analytics and demand forecasting. We want you to switch hats so we can listen to you. Read More

Putting data to work for everyone in your organization

September 19, 2014
It seems that everyone these days is interested in big data: using more data, more quickly and making better decisions from it. How does your company interact with data? Or, more specifically, how do business users interact with data? Read More

An industry vertical analysis: Telecommunications and big data

September 11, 2014
Big data is poised to reshape the way we live, work and think. The telecommunications sector, which has been slow to realize the shifting ground, is catching up to redefine the customer digital experience, using big data and analytics. Read More

Are you leveraging citizen developers?

September 9, 2014
Pacesetters have partnering in their DNA and leverage citizen developers to drive outstanding business results.  Read More

How leading media companies increase customer value

September 9, 2014
Throughout the year, I’ve been participating in a series of day-long “Art of the Possible” sessions with clients that run the gamut of media and entertainment. I’ve met with cable companies, broadcast TV providers, movie studios, sports networks and beyond. Read More

Big Data & Analytics Heroes: Sharath Cholleti

September 2, 2014
We have a lot of data today, both structured and unstructured, that, when used on time, at the right time, in real-time can save lives. Sharath Cholleti, this week's Big Data and Analytics Hero, gives us a glimpse of how they use data for better patient care. Read More

In-Hadoop analytics

August 29, 2014
Hadoop offers a cost effective solution for landing and transforming data before feeding the data warehouse. Hadoop also offers a cost effective solution for aged data that's rolled out of the warehouse. If you're going to extract real business value from big data, then you need to embrace new data sources. Analytics are the key to making sense of big data.  Read More

How next-generation infrastructure informs better, faster decision-making

August 28, 2014
Data is emerging as the world’s newest natural resource and the basis for a new kind of competitive advantage. Yet, for many organizations, the increasing volume, variety and influx of data is straining their IT infrastructures—traditional infrastructure was never designed to handle the magnitude of complexity of these new workloads. To keep up with the fast pace of today's business climate, it is essential for organizations to capitalize on next-generation infrastructure that integrates analytics-optimized systems and technologies to dynamically meet the demands of a data driven world.  Read More

TED@IBM: Reimagining our world

A Big data approach to Engagement Analytics using Privacy by Design

August 20, 2014
IBM is coming together with TED to host a first-of-its-kind event exploring ideas, insights and personal stories with a broad cross-section of IBM clients, partners, friends and IBMers. At this event, I will be speaking on IBM's big data approach to engagement analytics, and how it can only be successfully achieved by implementing a privacy by design methodology. Read More

Privacy and social experimentation

August 15, 2014
“When people use a service for free, they are de facto lab rats for market researchers.” This is one of the responses to the Facebook social experimentation revelations that makes more sense than much of the hyperbolic ones that are saturating all forms of media at the moment. Read More

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