June 18, 2013
In the extremely competitive automotive industry, leaders are looking for ways to differentiate their products by offering an improved driver experience.
June 13, 2013
Have you analyzed your analytics?
June 12, 2013
Noted business intelligence and data management industry analysts, Claudia Imhoff of Intelligent Solutions, founder of the Boulder BI Brain Trust, and Colin White of
June 4, 2013
As industry marketing manager for Communications, I want to share with you highlights of the 2012 Big Data@Work Study covered in the executive report: Analytics: Real-world use of big data in telecommunications.
May 30, 2013
With access to vast and various data sources, media companies are striving to build closer relationships with their customers at a level where they can finally understand them as individuals. New big data and predictive analytics capabilities allow them to analyze customer and behavioral data – simultaneously – to create detailed, highly personalized customer profiles.
May 23, 2013
Retailers, it’s time to rethink loyalty programs; big data brings new ideas to light
May 15, 2013
The transition to a healthcare pay-for-performance model is driven by both regulatory and consumer factors. Let's dig into the key drivers and information needs that will be critical to harness and leverage to manage the challenges posed by this new model.
May 8, 2013
In my previous two blogs [here and here], I’ve talked about how cognitive computing and big data present the insurance industry with great opportunities and some challenges.
May 2, 2013
IBM has engaged in conversations with CMOs around the world to learn how they are interpreting this extreme focus and challenge regarding big data analytics. We believe this convergence is leading a major transformation in marketing today.