May 16, 2014
"Every day we’re able to personalize the consumer’s path to a purchase through mobile, online and in-store networks, including doing real-time scoring of a shopping basket at the supermarket checkout," says Kelly Carrigan, VP of data warehouse and infrastructure at Catalina Marketing, and this week's Big Data and Analytics Hero.
May 15, 2014
Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will not die, but long after we are gone be a living thing, asserting itself with ever-growing insistence.—
May 14, 2014
The need for a data scientist is all the rage right now. At every marketing conference I go to, companies are clamoring for their skills, but the supply and demand is not coming to the needed equilibrium. We are faced with the choice of continuing to wait, or to employ a solution that is already at our fingertips.
May 12, 2014
Leading media and entertainment companies need to stop guessing and start knowing. They need the ability to analyze all available data, from inside and outside the enterprise, as it is generated, in real time, at high velocity. They can no longer wait to analyze data after it’s been processed and landed in disparate warehouses that create gaps in audience insights and result in substantial challenges with delivering the relevance that drives performance.
May 9, 2014
The IBM Institute for Business Value Global Consumer Study indicated that consumers are “asking for tomorrow today.” With the proliferation of social networks, mobile devices and data, it’s
May 8, 2014
I recently started researching a longer piece I’m writing about big data architectures, and I realized something: big data is growing up. It has moved rapidly from a collection of critical, but over-hyped technologies disrupting core relational database market segments to an emerging eco-system to revolutionize data management and analytics.
May 8, 2014
Finding true love is one of life’s great challenges. eHarmony understands this challenge and is bringing science and big data together to help deliver more and better matches, with great success.
May 7, 2014
In order to deliver deeper insight, organizations must be able to leverage and integrate the growing amounts and different types of data together to reveal different perspectives and so, get closer to the “truth." Transactional, freeform, sentiment, clickstream data and more help create a richer view of what the customers’ next move might be. Big data technologies such as Hadoop have the potential to help organizations build deep digital relationships with each and every one of us and augment the understanding of how we think.
May 7, 2014
How can a painful experience at the Department of Motor Vehicles point the way to a more efficient, effective government? A key lies in the ability to anticipate rather than just respond. This blog illustrates how three government organizations from around the world are using IBM’s Big Data & Analytics to better serve their citizens.
May 6, 2014
William McKnight, president of McKnight Consulting Group and this week’s IBM Big Data & Analytics Hero, says that tomorrow’s generation needs to acquire analytics skills to stay ahead in business.