case study

IBM case study: Vanderbilt gains new insights to improve patient care

February 3, 2014
Using a powerful big data platform from IBM, Vanderbilt University School of Medicine clinicians cut research timelines from nearly a year to only a few weeks to help accelerate the pace of discovery and, ultimately, improve patient health. Read More

Big Data Pioneers: Volvo Case Study

August 19, 2013
Dr, Magnus Kuschel of Volvo Truck recently spoke on an Automotive News Power Training webinar describing how Volvo Truck is using IBM big data and analytics capabilities to unlock new insights from telematics data. Read More

Big Data for Banking: Depends on a Scalable, Extensible Information Foundation

July 26, 2013
The promise of achieving significant, measurable business value from big data can only be realized if organizations put into place an information foundation that supports the rapidly growing volume, variety and velocity of data. Read More

New Study Details How Real-World Enterprises Are Using Big Data

October 17, 2012
IBM’s Institute for Business Value (IBV) and the University of Oxford just released their information-rich and insightful report “Analytics: The real-world use of big data.” Based on a survey of over 1000 professionals from 100 c Read More

Top Reads in Big Data: Week of Sept. 9

September 14, 2012
"Value" is the key word in several of my top picks this week. From saving money to saving lives to saving time in who you follow on Twitter, we're still finding new ways to get value from data. Read More

Travel and Transportation in the Age of Big Data

August 28, 2012
A bus, train or car to work. A bike to school. A plane for a business trip. Read More

Case Studies: Leading the Way to Better Healthcare

August 15, 2012
While healthcare organizations are amassing vast amounts of data, multiple versions of the truth can contribute to errors in patient care and payment processes. Read More

Marketing with Big Data: Customer Spotlight Merkle

December 8, 2011
Architecting Big Data Solutions Series "Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc. We are seeing a growing trend, especially in the Digital Media space, where the most successful and innovative organizations claim that their key to success lies in their unique ability to marry complex analytics with Big Data know-how. For example, Zynga, the hottest social gaming company in today's market, claim that their "secret sauce is that they are really an analytics company masquerading as a games company". Read More