next best action
April 24, 2013
What if insurance companies could simultaneously improve customer satisfaction, retain valuable policyholders and maximize cross- and up-sell opportunities?
March 7, 2013
Most of us don’t think of big data as a personal resource for mobility, but, clearly, that thinking will need to change. Smarter mobility depends on the ability to serve all of our mobile devices from an intelligent big-data infrastructure
January 25, 2013
Did you resolve to learn more about big data in 2013? Boost your learning by checking out some new resources you may have missed on IBM Data Magazine. Some of our very own Big Data Hub authors have published pieces on big data topics and solutions.
January 24, 2013
“Next best action” is the silent decision-automation bus for the Internet of Things, enabling the integration pattern for never-ending optimization, leveraging advanced analytics and big data.
January 3, 2013
Will this be the year of the “big data hybrid”? What will become of cross-scale architectures and next best action? Will governance finally take center stage? And will data scientists still be sexy? James Kobielus looks at all this and more in his predictions for 2013.
December 10, 2012
What's sexy about data science? It has been dubbed the "sexiest occupation" of the 21st century, but you don't see hordes of autograph-seekers and paparazzi flitting around many data scientists. James Kobielus looks at why data science is hot.
November 27, 2012
Analytics and “next best action” decision-making models can be a central component of a social business strategy, helping to improve interaction and engagement with your followers.
November 26, 2012
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities.
November 6, 2012
In a recent LinkedIn discussion group posting, I sketched out a five-layer framework for low-late
October 31, 2012
Customers want their experiences to flow smoothly all the way downstream to happy outcomes. And you want that too, of course, as long as their personal outcomes sync up with your business’ outcomes: retention, sales, profits and so on.