February 20, 2014
Marketing comes down to demand generation, and that requires at least a rough idea of what makes people tick.
January 29, 2014
Customers expect more: they expect smart, they expect simple, they expect fast and they expect value. This transcends all industries, and big data is helping enterprises rise to this challenge.
January 24, 2014
How to avoid giving a child-like customer experience
November 20, 2013
“Today’s marketplace is competitive. Successful leaders are infusing analytics throughout their enterprise to drive smarter decisions, enable faster actions and optimize outcomes. Business and technology executives alike are racing to convert data-driven insights into meaningful results." [Excerpt: How Organizations Are Capitializing on Big Data Analytics] How are best-in-class organizations transforming customer experience with analytics? In a recent #CXO Twitter chat, guests Lynn Hunsaker, Customer experience Strategist, and Marc Teerlink, Global Strategist for Big Data Science & Consumer Behavior Analytics at IBM, joined us to discuss “Smarter Customer Analytics.” Here is a snippet of that conversation.
October 21, 2013
At the start of this year, I had discussed in my blog post “Is Customer the King?
October 10, 2013
Customer engagement has its roots in the space-time continuum. When you’re a business trying to build bonds of loyalty, experience and influence, you must collapse the distances that make these outcomes difficult to achieve.
September 4, 2013
Gaining a 360o view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge.
August 30, 2013
Understanding the mysteries of the human mind and the impetus for our actions has long been fodder for much scientific research. There are so many different facets that make each person unique -- "no two minds think alike" -- not even twins. Still, businesses today are amassing customer data by the “too-much-a-bytes” to sift out the idiosyncrasies and novelties in the data in the hopes of achieving the holy grail of customer intimacy. Add to this our circles and the external influences that spark constant change, and we have a decidedly daunting task. In our last #CXO Twitter chat, Dr. Kirk Borne, Professor of Astrophysics & Computational Science at George Mason University, led the conversation. It was clear that there are differing opinions on how much data businesses need to collect and whether customer intimacy is elusive or not. Added to that, the jury is still out -- do customers really want intimacy?
August 13, 2013
We have grown accustomed to online retailers as they’ve tracked our online shopping activities from item to item and site to site. When we are online, we have come to expect the “if you like this, you might also like that” promotions, since they enhance our shopping experience.
July 18, 2013
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success.