July 11, 2014
A quick social media analytics exercise will prove that high quality analysis requires ongoing attention.
June 20, 2014
In an increasingly competitive and polarized marketplace with rising customer expectations, the traditional means of competitive differentiation are being challenged as never before. To respond, retailers need to evolve their focus to become customer-centric in both strategy and execution. This means personalizing every stage of the customer’s path and this can be done by leveraging big data and analytics.
May 1, 2014
IBM announced a number of new cloud offerings with the IBM Cloud Marketplace at the center. It is designed to be an easy access, technical marketplace for all users (business through IT and development) to access solutions and technologies on demand, with a growing number in the big data and analytics space.
February 11, 2014
Today we’re excited to announce the newest addition to our social family: the IBM Big Data & Analytics LinkedIn Showcase Page.
October 22, 2013
It seems like a “Back to the Future” moment. Here we are with the IBM InfoSphere Streams v3.2 announcement, the latest version of our product for handling stream computing and complex event processing.
October 16, 2013
To serve a growing customer base and better manage the client experience across all customer touch points, organisations are moving away from siloed transaction-oriented systems – such as enterprise resource planning (ERP), customer relationship management (CRM) and dealer management systems – in
September 5, 2013
Businesses are plunging headlong into the age of social listening analytics without fully thinking through the many issues surrounding the quality of this intelligence. There is plenty of valuable customer intelligence to be had from filtering the social firehose.
June 17, 2013
“We live in an influence economy. For chief marketing officers (CMO), the next best action must always be to engage the right mix of influential parties–including channels, customers, bloggers, tweeters, industry analysts and other opinion shapers–at every point in time. As influencers multiply, however, it’s getting harder for CMOs to sort through the field to find the specific ones with the most clout that you must engage further.” [Excerpt from Next Best Action in the Influence Economy] In our last #CXO chat, Danny Brown and Sam Fiorella, co-authors of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, joined us as we discussed Influence Marketing and the Customer Experience.
May 6, 2013
Before you continue reading this blog, take a look at your phone's address book. Do you have the number to your insurance company? I can confidently say that I have mine properly entered...well, I can say that as of twenty minutes ago.
May 3, 2013
Boston’s recent ordeal demonstrated to everybody that civilization now has a powerful new tool for constant surveillance. Whether we use it in the cause of catching the bad guys or letting the bad guys control our lives is another question.