February 11, 2014
Today we’re excited to announce the newest addition to our social family: the IBM Big Data & Analytics LinkedIn Showcase Page.
October 22, 2013
It seems like a “Back to the Future” moment. Here we are with the IBM InfoSphere Streams v3.2 announcement, the latest version of our product for handling stream computing and complex event processing.
October 16, 2013
To serve a growing customer base and better manage the client experience across all customer touch points, organisations are moving away from siloed transaction-oriented systems – such as enterprise resource planning (ERP), customer relationship management (CRM) and dealer management systems – in
September 5, 2013
Businesses are plunging headlong into the age of social listening analytics without fully thinking through the many issues surrounding the quality of this intelligence. There is plenty of valuable customer intelligence to be had from filtering the social firehose.
June 17, 2013
“We live in an influence economy. For chief marketing officers (CMO), the next best action must always be to engage the right mix of influential parties–including channels, customers, bloggers, tweeters, industry analysts and other opinion shapers–at every point in time. As influencers multiply, however, it’s getting harder for CMOs to sort through the field to find the specific ones with the most clout that you must engage further.” [Excerpt from Next Best Action in the Influence Economy] In our last #CXO chat, Danny Brown and Sam Fiorella, co-authors of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, joined us as we discussed Influence Marketing and the Customer Experience.
May 6, 2013
Before you continue reading this blog, take a look at your phone's address book. Do you have the number to your insurance company? I can confidently say that I have mine properly entered...well, I can say that as of twenty minutes ago.
May 3, 2013
Boston’s recent ordeal demonstrated to everybody that civilization now has a powerful new tool for constant surveillance. Whether we use it in the cause of catching the bad guys or letting the bad guys control our lives is another question.
December 12, 2012
While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, leading companies are turning them into extensions of market research departments, using advanced and predictive analytics.
December 5, 2012
To a communications service provider, tweets and Facebook posts are nothing more than meaningless data flowing across their network, right? WRONG! Savvy communications service providers are using big data to detect qualitative consumer sentiment and gain timely insights about brand, product, services and advertising/media campaigns. These insights can increase revenues, reduce costs and protect the brand, while ensuring that customer data is protected and that the service providers are in compliance with privacy regulations.
November 28, 2012
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.