social media

Social Media Analytics – From White House to Corporate Boardroom

December 12, 2012
While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, leading companies are turning them into extensions of market research departments, using advanced and predictive analytics. Read More

Social Media – What Is It Good For?!

December 5, 2012
To a communications service provider, tweets and Facebook posts are nothing more than meaningless data flowing across their network, right? WRONG! Savvy communications service providers are using big data to detect qualitative consumer sentiment and gain timely insights about brand, product, services and advertising/media campaigns. These insights can increase revenues, reduce costs and protect the brand, while ensuring that customer data is protected and that the service providers are in compliance with privacy regulations. Read More

Lights, Camera … Social Sentiment?

November 28, 2012
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years. Read More

Big Noise for Telecommunications Companies

November 15, 2012
I recently returned from Las Vegas where IBM hosted its annual Information On Demand conference with over 12,000 attendees. Read More

Healthcare Analytics – Is it paying for itself?

November 8, 2012
Healthcare organizations are in the eye of an information overload storm. With EHR, EMR and with HIE implementation, there’s tons of data that will be available to payers, care providers and care management companies. Read More

Healthcare Leveraging Big Data for Social Business

October 16, 2012
Healthcare has become a social business. The evolution towards social media, consumer expectations for quality and value in healthcare, and the urgent need to get healthcare costs under control are transforming the way healthcare is obtained, delivered and paid for. Read More

Retail, Big Data and the Transforming CMO

October 9, 2012
CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences. Read More

IBM Big Data Developer Days

October 2, 2012
In June, close to 80 developers in the Silicon Valley area attended the free IBM Big Data Developer Day event. It was a great chance for developers to learn about the latest IBM technologies for addressing big data challenges. Read More

Analyze This: The IBM–USC Annenberg Lab Social Media Analytics Experiment

September 25, 2012
Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.” Read More

Next Best Action in the Influence Economy

September 25, 2012
Influence is hip. Any self-respecting career-oriented individual these days brags about their influence on socials, however that might be measured. Read More

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