strategy

Social media analytics for small countries

July 11, 2014
A quick social media analytics exercise will prove that high quality analysis requires ongoing attention. Read More

Hadoop: Where it's been and where it's going

June 13, 2014
Nearly 10 years ago, a little open source software project with a funny name came into being. Read More

Big Data & Analytics Heroes: Kelly Carrigan

May 16, 2014
"Every day we’re able to personalize the consumer’s path to a purchase through mobile, online and in-store networks, including doing real-time scoring of a shopping basket at the supermarket checkout," says Kelly Carrigan, VP of data warehouse and infrastructure at Catalina Marketing, and this week's Big Data and Analytics Hero. Read More

Taking CX strategy to the C-suite

May 1, 2014
According to our research customers come second only to the C-suite in terms of the strategic influence they wield. When asked, “Who has the most influence on your strategic vision and business strategy?” 55 percent of interviewed CEOs cited customers. In our upcoming #CXO Twitter chat we discuss the importance and challenges of aligning organizational strategy with customer experience. Read More

Big Data & Analytics Heroes: John Naduvathusseril

April 8, 2014
This week's Big Data & Analytics Hero, John Naduvathusseril, chief data architect for Nielsen Company, shares how we can flip the equation so that the challenge of big data becomes more of an opportunity for actionable insights. Read More

Building a big data team

March 28, 2014
Big data projects often involve exploring new business challenges and using new technology alongside existing applications. But who is doing this work? What skills and personalities are needed? Read More

Big data strategy Twitter chat recap

March 27, 2014
I recently participated in a Twitter chat on big data strategy hosted by @IBMbigdata. Read More

Creating a big data strategy

March 4, 2014
#bigdatamgmt chat – Wednesday, March 5 – 12 p.m. EST & 5 p.m. GMT Read More

#CXO chat recap: What can your brand learn from sports?

February 13, 2014
We all know we need to use insight to engage with customers, the question most of us are still grappling with is how? How do we create a strategy for handling big data and is there anything we can learn from the sports teams like England Rugby about how they use analytics to engage their Read More

The big data twelfth man

January 28, 2014
"Don't we already have a data warehouse solution?" "Is big data even relevant to our organization?" "Why do we need it?" "Isn't big data costly and hard to implement?" Read More

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