data
Sipping from the Firehose: Advanced Analytics holds the key to insight for CMOs
May 3, 2011
CMOs today are inundated with massive quantities of data from external data providers and internal systems. Yet the still strive to find elusive answers to these questions:
What new product can we introduce that will address new highly profitable emerging markets we’d like to enter?
If we make this competitive maneuver, what are the most likely moves our competitors will make and how will that impact the entire market?
The economy is collapsing in our highest profit region, what are the best actions to take now to backfill for that profit?
What are the right messages to convey in our advertising that will positively impact the customer experience?
How can we maximize our overall marketing budget and resources while simultaneously increasing revenue growth and customer loyalty?
What are the right social networks to tap into to leverage and extend our reach?
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Netezza and Friends at MicroStrategy World 2011 Las Vegas #MSTRWorld
January 25, 2011
Netezza's globetrotting reporter Karina Bernier is in Las Vegas for MicroStrategy World 2011, where the buzz is about retail high-performance analytics (powered by Netezza TwinFin appliances of course). Check out Karina's interviews with Vipul Patel of Michaels Stores, Wei Zheng of Informatica, Al McKee of Pacific Sunwear and Anthony Dean of MicroStrategy at Netezza's YouTube channel at NetezzaCorp.
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Interview with Ted Westerheide, Chief Architect of Aginity, a Netezza Partner, at #NRF11
January 10, 2011
Netezza's Karina Bernier talked with Ted Westerheide of Aginity at NRF's Big Show in New York City on Monday what Aginity offers its customers. Aginity, a Netezza partner, builds data production factories that make companies smarter, more responsive and more profitable. Aginity uses the power and simplicity of Netezza to create data-centric products and services that diagnose problems, provide guidance, and recommend actions.
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Riding the Wave on Data Warehouse Analytics with Netezza
November 22, 2010
Technology is transforming the way we do business, but good business decisions never go out of style.
As they have for years, effective CIOs continue to balance risk against reward before investing IT budget to replace an older technology.
Most markets support one or two dominant vendors, challenged by nimbler innovators skillfully bringing game-changing products to market at faster pace than the 800 pound gorillas. Alexis Xydias of Bloomberg illustrates a dramatic example of this phenomenon in the consumer electronics business with Nokia and Apple (click on the image below for higher resolution).
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Netezza and Data Analytics as a Gateway to the Intelligent Economy
August 3, 2010
The "Intelligent Economy" is much more than a trendy buzz phrase or the name of a business school seminar.
It's the new reality for enterprises today.
The Intelligent Economy is about fundamentally changing the way we view our businesses and our customers, about inviting change when we decide change is needed – but also about recognizing what we do that makes sense and valuing it accordingly.
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Tea at the Dorchester
June 16, 2010
I’m at a telecoms conference this week, and in previous years i’m told the talk here had all been of networks and switches and bandwidths and copper. This year it’s all about content and customers and services and customization. Very interesting how the industry is moving from building infrastructure & acquiring market share to adding value for customers and delivering content.
The new watchword 'is the customer data is king'. I talked to an infrastructure provider who is planning to collect data on the content they deliver on behalf of customers and then sell access to that data back to advertisers. We talked about an analytics-in-the-cloud type service for the advertisers. And another innovative mobile provider was very interested in the churn management application one of our partner has, although what she really wants is predictive analytics that tell her which subscribers to call, because they might become dissatisfied.
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Big Data and a Big Dinner
May 31, 2010
The big event for me last week was introductory training in TwinFin i-Class. What is does is explained in the link, what was most interesting for me was the discussion at dinner afterwards. I’m still learning the technology and the products, but the business case for what we’re doing just seemed so obvious to me right from the start. It starts with, but goes way beyond what Netezza insiders call the ‘speed and feed’ story. Speed and feed just means feed the Netezza box your data and it will deliver greater speed than your existing warehouse infrastructure. The key question then is what do you do with all that speed?
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Stuff To Do in an Emergency
May 20, 2010
I’m drafting this as we fly ‘Compact First’ from Johannesburg to Cape Town. Actually it’s a one class plane, but if you want to get the status-conscious sales executive on a one-class plane you tell him it’s ‘Compact First’. But one class or not Kulula Air are pretty classy. Their emergency procedures leaflet in the seat pocket is entitled ‘Stuff to do in an Emergency’ and features a picture of a member of cabin crew with her hands thrown up in horror and a look of panic on her face. Inside, along with the standard sensible stuff about oxygen masks dropping and leaving your high heels behind, there are little sidebar comments like ‘we tried laughing gas instead, but they insisted on oxygen’ and ‘yes ladies I’m afraid you’re going to have to leave the Jimmy Choos behind.’ Also on Kulula Air flights the smoking lounge is on the port wing - they say if you can light it you can smoke it. It was an early start so i was slightly regretting the long discussion about South African wine the previous evening.
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