Can you predict what your customers will do next?

July 2, 2014
Learn how Wimbledon is enhancing the fan experience by predicting and sharing “Keys to the Match.” Read More

10 winning ways to serve up world class analytics

June 30, 2014
It's been 25 years since IBM first partnered with The Championships, Wimbledon, and this year, as in every year of our partnership, there will be more exciting innovations.   Read More

The best bit of market research you never commissioned

June 18, 2014
Understanding and responding to client needs across digital channels in real time is not easy. Find out how Wimbledon fans around the world help the AELTC to better manage their digital presence. Read More

How unlikely was Wawrinka's Australian Open victory?

January 30, 2014
In this article, I will examine the prior probabilities that Stanislas Wawrinka, or a player with a similar seeding in the tournament, would go on to win the 2014 Australian Open. I will also review any prior matches similar to the final between Stanislas Wawrink Read More

Keys to the match: In tennis, is it an advantage to serve first?

January 16, 2014
In this article, I will examine one of the commonly accepted truths in tennis: that it is an advantage to be the player who is serving in the first game of a set. I will look at this from multiple angles and I pay special attention to whether this advantage exists in a deciding third or fifth set of the match or when the two players are evenly matched.   Read More

The Data Story Behind "Keys to the Match"

August 30, 2013
It seems to me that we just finished up this summer’s Wimbledon tournament and now the US Open is already upon us. Read More