Blogs

3 reasons why utilities need to improve their approach to analytics—now

3 reasons why utilities need to improve their approach to analytics—now

July 30, 2015 | by Etienne Pelletier, Offering Manager, Utility Analytics, IBM
Many utilities have been exploring analytics strategies for years, but quite a few still approach analytics just as they did 15 years ago. It is high time that utilities approach coordinated enterprise-wide analytics as a “must-implement.”
Uncovering actionable customer insight with predictive analytics

Uncovering actionable customer insight with predictive analytics

July 30, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Gleaning analytic insight from customers who interact with you across multiple channels is always challenging—however, behavioral analysis can help you anticipate where your customers need to be and enable you to be wherever they are.
The recipe for innovative Internet of Things applications

The recipe for innovative Internet of Things applications

July 30, 2015 | by Chris O'Connor, General Manager, Internet of Things, IBM
If you want to create apps for the Internet of Things, you need the proper ingredients. A tasty combination of collaboration and open platforms are readily available to help anyone easily concoct apps that appeal to even the most discerning end users.
Auto insurance gamification can save lives and fuel, while helping society

Auto insurance gamification can save lives and fuel, while helping society

July 29, 2015 | by Joe Speed, IoT, Analytics and Connected Car Expert, IBM
Usage-based insurance and its pricing model variants for setting rates and billing insured drivers capitalizes on the opportunity afforded by Internet of Things sensor data and advanced, real-time analytics. But in addition to billing and rates, UBI can be applied as a force for good that can help...
Creating buyer personas with advanced predictive analytics

Creating buyer personas with advanced predictive analytics

July 29, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Analytics is taking center court in both tennis and business

Analytics is taking center court in both tennis and business

July 29, 2015 | by Rob Douglas, Analytics SaaS Solutions Leader, IBM
The power of analytics has been successfully proven at Wimbledon—now the eyes of the business world are focused on ways analytics can drive insight and provide better customer service.
Let predictive analytics be your guide through stormy weather

Let predictive analytics be your guide through stormy weather

July 28, 2015 | by Michael Stevens, Government Market Segment Manager, IBM
Weather can be a critical factor in everything from retail sales to hedge funds to your utility bill; indeed, weather plays a very big part in our economy. And nowhere is weather more important than in the area of emergency management.
Winning in the Internet of Things market

Winning in the Internet of Things market

July 28, 2015 | by Keith Robinson, Senior Strategist/Consultant and Head of M2M & IoT, Compass Intelligence
The Internet of Things industry is now moving beyond the hype to create real value for companies that deploy it—and revenues for companies that sell Internet of Things solutions. Today, companies that are still struggling to develop monetization models, as well as companies still in the hype stage...
Driving in-memory data warehousing into the big data cloud

Driving in-memory data warehousing into the big data cloud

July 27, 2015 | by James Kobielus, Big Data Evangelist, IBM
The modern data warehouse (DW) lives in the cloud and is rapidly evolving into an in-memory platform for high-performance in-database analytics. As evidenced by IBM’s launch last year of dashDB and the latest enhancement release to the service, the fully managed in-memory cloud DW is already a...
Public Sector News: Leveraging new technology and data for public life

Public Sector News: Leveraging new technology and data for public life

July 2015, Issue 13

July 27, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
The Internet and our social feeds are full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out the most interesting articles that give us fodder for thought and debate.

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