Big Data Use Cases

The chief data officer: Tomorrow’s corporate rock stars

September 30, 2014
It’s pretty clear by now: data is the new natural resource. I spent the last two days at IBM’s Chief Data Officer (CDO) Strategy Summit, along with 120 participants, most of which were CDOs, de-facto CDOs and future CDOs. We can all certainly see why this new role is rock star material, but what about the reality of the role today? Read More

Why is analyzing text so hard?

September 30, 2014
How can we take documents, email or social media (and beyond) to show what they represent? Read More

Big Data & Analytics Heroes: Ashok Srivastava

September 30, 2014
Ashok Srivastava, chief data scientist at Verizon and this week’s Big Data and Analytics Hero, shares some of the challenges of deploying big data and his role in bridging the gap to “understand where the market is and how data can be used to support that market.” Read More

Why is big data talked about so much?

September 29, 2014
Big data presents a tremendous opportunity to alter the ways we think and do business. Hadoop, analytics and other technologies will be front and center at this year’s Strata/Hadoop World event in NYC on October 15 through 17 and we will be there to discuss text analytics, Hadoop use cases, SQL-on-Hadoop, machine learning and much more. Will you join us? Read More

Strengthening your brand loyalty in the digital era

September 26, 2014
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need to consider how the consumer and the household landscape is evolving and the opportunities that presents. Read More

A preview of the Big Data & Analytics on Power Systems action at IBM Enterprise 2014

September 26, 2014
Looking to turbo charge your big data and analytics platforms? Watch the livestream for IBM Enterprise 2014 on October 6 and 7 and get great tips on maximizing your infrastructure for 2015.   Read More

Data science's limitations in addressing global warming

September 25, 2014
Global climate data is massive, diverse and often internally inconsistent. Researchers who attempt to use data science to understand, predict and control global warming find themselves challenged by methodological limitations that frustrate their attempts to fathom this sprawling mosaic. Chief issues include historically thin sources, rampant auto-correlations and heterogeneous data provenance. Tackling global warming requires a harmonious balance between theory-driven domain science and data-driven statistical analysis. Read More

Successful pacesetters integrate and adopt

September 25, 2014
Pacesetters view transformational technologies (big data, analytics, cloud, mobile and social business) as critical to their organization's business success, and they’re outpacing competitors in adopting these new technologies. Read More

Fighting fraud in banking with big data and analytics

September 24, 2014
Banks can reduce fraud and improve customer satisfaction with next-generation big data and analytics technologies Read More

Millennial expectations of the travel and transportation industry

September 24, 2014
In this era of the connected, smarter traveler, we’ve come to expect our service providers to "know me and serve me, not just sell me.” Are your travel service providers speaking to you with the level of awareness and knowledge that you expect? Read More

Pages