Blogs

Creating buyer personas with advanced predictive analytics

Creating buyer personas with advanced predictive analytics

July 29, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Driving in-memory data warehousing into the big data cloud

Driving in-memory data warehousing into the big data cloud

July 27, 2015 | by James Kobielus, Big Data Evangelist, IBM
The modern data warehouse (DW) lives in the cloud and is rapidly evolving into an in-memory platform for high-performance in-database analytics. As evidenced by IBM’s launch last year of dashDB and the latest enhancement release to the service, the fully managed in-memory cloud DW is already a...

How to deliver actionable insights from data streams

July 22, 2015 | by Avi Patwardhan, Product Marketing Manager
Stream computing makes dependably analyzing continuous data streams from sensors, social media or mobile device data efficient and effective. Even with multiple uses for big data in every industry, the end goal for organizations is to take advantage of stream computing to capture previously...

How Spark is tuning up the logical data warehouse

July 21, 2015 | by James Kobielus, Big Data Evangelist, IBM
Apache Spark will become a core technology in the logical data warehouse (LDW), and its sweet spot is as the workbench of choice for data scientists who interactively and iteratively explore, build and tune statistical models for machine learning, graph and streaming analytics.
Answers to your questions about becoming a digital business

Answers to your questions about becoming a digital business

July 20, 2015 | by Louis Cherian, Digital Marketing Manager, Big Data & Analytics, IBM
How do you define a digital business? We organized a recent CrowdChat to discuss advantages, disadvantages, infrastructure needs, analytics, security and other key concerns for digital business. The participants, who included industry experts, also talked about how organizations need to change to...
Microgrid technology makes history in California

Microgrid technology makes history in California

July 13, 2015 | by John Johnson, Editor, RFID 24-7 & Content on Demand
Borrego Springs is California's only Dark Sky Community, a light pollution-free haven for astronomers and stargazers surrounded by the Anza-Borrego Desert State Park. Because of its extremely rural location, sometimes "dark sky" takes on another meaning; the area is prone to extensive power outages...
The new world of digital business

The new world of digital business

July 6, 2015 | by Mark Simmonds, Senior Product Marketing Manager, IBM
The digital business of tomorrow is a lot closer than you think—in fact, it’s already here and it’s beckoning you to take a closer look and see the wonders it has to offer.
Success factors for a digital business

Success factors for a digital business

July 1, 2015 | by Jonathan Sloan, Business Analytics Executive Consultant, IBM
As opposed to big data, which focuses on analysis of large and varied types of content, the concept behind digital business is the convergence of historical, real-time and mobile proximity data that offer fleeting digital business moments that can be taken advantage of by a digital business. This...
Spark and Hadoop: Taking big data to the next level

Spark and Hadoop: Taking big data to the next level

June 30, 2015 | by Peter Schlampp, Vice President of Product, Platfora
Spark is one of the key enablers of Hadoop’s journey from the Trough of Disillusionment to the Plateau of Productivity. Together, Spark and Hadoop are taking big data to the next level.
But what if I don’t want to become a digital business?

But what if I don’t want to become a digital business?

June 29, 2015 | by Paul DiMarzio, Worldwide Portfolio Marketing Manager, IBM z Systems Big Data and Analytics, IBM
Face it. Competing digital businesses are very likely coming to your industry. Why resist the digital business model? Consider an incremental transition and change your mindset.

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