Blogs

Predictive analytics offers a powerful tool for optimizing human capital

Predictive analytics offers a powerful tool for optimizing human capital

February 3, 2016 | by Jane Hendricks, Portfolio Marketing Manager, Predictive Analytics, IBM
An important ingredient for any successful business is its staff. And yet recent research shows that human resources ranks lowest among front office operations when it comes to using predictive analytics, particularly to recruit and retain the right professionals for the right positions. But that...
Building smart business on the four pillars of predictive analytics

Building smart business on the four pillars of predictive analytics

January 29, 2016 | by James Kobielus, Big Data Evangelist, IBM
Smart predictions can spell the difference between whether your company succeeds wildly or falls by the wayside. Get the details on four strategic pillars for smart, proactive business through predictive analytics deployment in a series of new blog perspectives.
Predictive analytics: Harnessing big data to boost customer satisfaction and reduce churn

Predictive analytics: Harnessing big data to boost customer satisfaction and reduce churn

January 28, 2016 | by Christine O'Connor, Writer and Content Strategist, IBM Information & Analytics Group
Predictive analytics is bringing businesses and their customers together, creating value in the intersection of the two. Discover how you can transform your customer engagements by providing the marketing interactions your customers desire.
Big data analytics adds new market plays for the video game industry

Big data analytics adds new market plays for the video game industry

January 27, 2016 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
In the highly competitive video game industry, keeping players engaged and loyal is crucial in capturing a major share of this lucrative market. Doing so involves using big data analytics to harness innovation and understand what players expect.
Insight: Finding the wow-factor in your data

Insight: Finding the wow-factor in your data

January 21, 2016 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
When looking for course-changing insight, connecting the dots of information can range from meticulous exercises to bursts of inspiration. However this wow-factor insight may be derived, it can take organizations and industries on a new trajectory characterizing the dawn of an era in which...
Debating the hot topics in weather data analytics

Debating the hot topics in weather data analytics

January 20, 2016 | by James Kobielus, Big Data Evangelist, IBM
Although the weather can frequently be the go-to topic when engaging in small talk, it is very much intertwined with deeper discussions around the environment, global warming, and reducing carbon emissions. A rising tide of sensor-derived, Internet of Things data is now fueling a worldwide focus on...
Spark and big data discovery: An evolutionary perspective

Spark and big data discovery: An evolutionary perspective

January 4, 2016 | by Peter Schlampp, Vice President of Product, Platfora
Today, more than ever, businesses need to put the ability to analyze data into the hands of business analysts, data scientists, stakeholders and decision makers. Take an evolutionary look at how Apache Spark and big data discovery are just beginning to open up a diverse and powerful set of...

How to manage your database like a water supplier

December 30, 2015 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
Data engineers have much to learn from water management professionals, who have mastered the art of keeping filtered water on tap—ready at a moment’s notice. As information volumes begin to deluge data repositories and outpace traditional approaches, data professionals must use every tool at their...

How the element of surprise affects customer analytics

December 28, 2015 | by Erick Brethenoux, Director, IBM Analytics Strategy & Initiatives, IBM
When it comes to customer relationships, no business wants to be caught by surprise. This is why organizations that consistently find themselves surprised by their customers should seek new data solutions to reduce unpredictability.
HealthToon: Turning big data into better care for patient populations

HealthToon: Turning big data into better care for patient populations

December 22, 2015 | by Oliver Clark, Social Media Specialist for Public Sector, IBM
Check out this month's HealthToon to find out how Carolinas HealthCare System is taking steps to use big data to better care for patient populations.

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