Blogs
The Impact of Digital Innovation on Customer Experience
May 2, 2013
Digital innovation transforms the way we communicate, shop and buy. With unlimited data access and choices, customers today expect instant gratification. They have company and product data at their disposal and demand that businesses know them and deliver exceptional service. To compete successfully, businesses must ready their sales team for this digitization with customer insight and knowledge. As such, companies must utilize digital networks and all customer interactions online and offline to garner deeper customer understanding. In our recent #CXO chat, Brian Vellmure, Analyst, Consultant, and Keynote Speaker, joined us as we discussed “the impact of digital innovation on customer experience.” Here is a glimpse of that discussion.
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Accelerating Fraud Investigation with Big Data
May 2, 2013
“Organizations around the world lose an estimated five percent of their annual revenues to fraud, according to a survey of Certified Fraud Examiners (CFEs) who investigated cases between January 2010 and December 2011. Read More
Turning Detailed Audience Data into True Customer Desire
May 2, 2013
IBM has engaged in conversations with CMOs around the world to learn how they are interpreting this extreme focus and challenge regarding big data analytics. We believe this convergence is leading a major transformation in marketing today.
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Cultivating a Higher Level of Customer Engagement
May 1, 2013
One thing that companies across the globe and across industries can agree on is the importance of the customer experience, its impact on their brand, and ultimately their bottom line. Customers today characterize companies by the experience and not by their product or solution offering. Read More
There’s SQL and then there’s SQL-on-Hadoop for Analytics
April 30, 2013
Many people want SQL, the query language of the past two decades, to work on Hadoop. Read More
Healthcare Analytics Through a Clinical Hub
April 29, 2013
How can a clinical hub deliver analytics across a healthcare organization? Lorraine Fernandes shares a very simplistic summary of how a clinical hub works, and describes benefits of the approach.
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Optimizing Consumer Product Promotions Effectiveness with Analytics
April 26, 2013
Consumer products companies traditionally have had a wealth of information at their disposal from gathering large volumes of data about the manufacturing, logistics, and the sale and promotion of their products. Read More
Recap of IBM Twitterchat: Storing Big Data
April 26, 2013
Big data is intimately bound up with storage infrastructure. Read More
Multi-domain MDM in Healthcare: Location & Organization
April 26, 2013
Healthcare involves several domains of data, including patient/person, provider, insurance and reference data. Outside of healthcare, the patient/person domain would be called customer, and in a real sense, the healthcare patient is a customer of the payer or the healthcare provider. Read More
Supercharge the Customer Experience by Shrinking Silos
April 26, 2013
For years we have battled with information silos, though in today's business arena they are seemingly more pervasive. Each time we add a new department, a new technology, or a new channel, it creates yet another siloed function, department, technology, people and information. With customers demanding and expecting a cohesive and consistent experience across the enterprise, minimizing silos is an even bigger priority. In our last #CXO twitterchat Kate Leggett, Principal Analyst at Forrester; Ned Kumar, Interactive Marketing Strategist at FedEx; and Annette Franz, Client Services Executive, joined us as we discussed “Supercharging the Customer Experience by Shrinking Silos." Here is a slice of that conversation.
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