Blogs

Public Sector News: Data privacy, security and best practices

Public Sector News: Data privacy, security and best practices

August 2015, Issue 14

August 3, 2015 | by Oliver Clark, Social Media Specialist for Public Sector, IBM
The Internet and our social feeds are full of blogs, news, articles and more on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the newswires and pulls out the most interesting items that provide fodder for thought and debate.
Jen Q. Public: Applying analytics for security insights

Jen Q. Public: Analytics for security insights

July 31, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
While procuring some whodunits for in-flight reading, Jen ruminates on the IBM i2 Summit in Washington DC and the professionals who apply technology and analytics to cyberthreat prevention, law enforcement and security.
Financial News Highlights: July 2015

Financial News Highlights: July 2015

July 31, 2015 | by Susan Visser, Social Lead for IBM Analytics - Financial Services Sector, IBM
On the heels of the IBM-Box partnership announcement, the newswires in July 2015 were abuzz with news on how analytics, big data, solutions and tools are impacting organizations in the financial services sector. Here’s a roundup of relevant banking, finance and insurance industry news for the month...
5 defining characteristics of the future of wealth management

5 defining characteristics of the future of wealth management

July 31, 2015 | by Kimberly Trimble, Social Business Manager, IBM
Wealth management firms are challenged by the digital disruption transforming their industry. What does the future of wealth management look like for clients and financial advisors? Explore the five defining characteristics of the future of wealth management, and consider how leveraging...
Increase sales through analytics: 3 steps for better data use

Increase sales through analytics: 3 steps for better data use

July 31, 2015 | by Ritika Puri, Consumer Products Writer
CPG leaders need more than just data to increase sales through analytics. One of the most important steps that an organization can take is to separate noise from true opportunity assessments. Here are three ways CPG brands can bring more focus to their revenue optimization strategies.
3 reasons why utilities need to improve their approach to analytics—now

3 reasons why utilities need to improve their approach to analytics—now

July 30, 2015 | by Etienne Pelletier, Offering Manager, Utility Analytics, IBM
Many utilities have been exploring analytics strategies for years, but quite a few still approach analytics just as they did 15 years ago. It is high time that utilities approach coordinated enterprise-wide analytics as a “must-implement.”
Uncovering actionable customer insight with predictive analytics

Uncovering actionable customer insight with predictive analytics

July 30, 2015 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
Gleaning analytic insight from customers who interact with you across multiple channels is always challenging—however, behavioral analysis can help you anticipate where your customers need to be and enable you to be wherever they are.
The recipe for innovative Internet of Things applications

The recipe for innovative Internet of Things applications

July 30, 2015 | by Chris O'Connor, General Manager, Internet of Things, IBM
If you want to create apps for the Internet of Things, you need the proper ingredients. A tasty combination of collaboration and open platforms are readily available to help anyone easily concoct apps that appeal to even the most discerning end users.
Auto insurance gamification can save lives and fuel, while helping society

Auto insurance gamification can save lives and fuel, while helping society

July 29, 2015 | by Joe Speed, IoT, Analytics and Connected Car Expert, IBM
Usage-based insurance and its pricing model variants for setting rates and billing insured drivers capitalizes on the opportunity afforded by Internet of Things sensor data and advanced, real-time analytics. But in addition to billing and rates, UBI can be applied as a force for good that can help...
Creating buyer personas with advanced predictive analytics

Creating buyer personas with advanced predictive analytics

July 29, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.

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