Blogs

Social media impact on brands: Driving revenue through data

Social media impact on brands: Driving revenue through data

July 7, 2015 | by Ritika Puri, Consumer Products Writer
Consumers' purchase paths are becoming increasingly complex, so it's important to monitor social media impact on brands. Channels like Twitter, Instagram, Facebook and Pinterest provide consumers with platforms to discover, evaluate and share new products. Discover three ways that CPG leaders can...
How real-time insight helps Wimbledon break news first

How real-time insight helps Wimbledon break news first

July 6, 2015 | by Chris Nott, CTO Big Data & Analytics, IBM UK & Ireland, IBM
Wimbledon is using real-time notifications to highlight breaking match facts this year. See how they have been helping Wimbledon be first with breaking news on its digital channels during week one of The Championships.
Advantages of solar energy: Helping consumers see the light

Advantages of solar energy: Helping consumers see the light

July 6, 2015 | by Todd Wasserman, Technology Writer
With momentum suddenly shifting, consumers might be considering solar for the first time. Here are a few points you can use in your outreach and marketing materials to help customers understand this new technology and how it can benefit their wallets, homes and community.
The new world of digital business

The new world of digital business

July 6, 2015 | by Mark Simmonds, Senior Product Marketing Manager, IBM
The digital business of tomorrow is a lot closer than you think—in fact, it’s already here and it’s beckoning you to take a closer look and see the wonders it has to offer.
Public Sector News: Putting data and insights to work

Public Sector News: Putting data and insights to work

July 2015, Issue 11

July 6, 2015 | by Oliver Clark, Social Media Specialist for Public Sector, IBM
The Internet and our social feeds are full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out the most interesting articles that give us fodder for thought and debate.
Applying the big data and analytics maturity model for a competitive advantage

Applying the big data and analytics maturity model for a competitive advantage

July 6, 2015 | by Niall Betteridge, Executive IT Architect, IBM
Speed of insight is the most valuable characteristic for business competitiveness. However, the pace at which new technologies such as the Internet of Things and cognitive computing are being introduced poses further challenges to an enterprise’s ability to quickly accommodate and make use of new...
The benefits of applying an aviation predictive maintenance strategy

The benefits of applying an aviation predictive maintenance strategy

July 6, 2015 | by Mary Bunzel, Worldwide Industry Leader, Manufacturing, IBM
MRO service providers that follow a predictive aircraft maintenance model by adopting a flexible, innovative technology platform will quickly overtake competitors.
A new view on the Internet of Things with Pete Karns

A new view on the Internet of Things with Pete Karns

July 2, 2015 | by Mary Bunzel, Worldwide Industry Leader, Manufacturing, IBM
Read this interview with Pete Karns, director of Internet of Things cloud & industry solutions, to discover how the Internet of Things is affecting the industrial sector and other industries.

Utility management services: 10 data collection practices that indicate an outdated process

July 2, 2015 | by Jennifer Potter, Energy & Utilities Writer
When the leadership at a utility moves toward data-driven decision-making for their organization, they are effectively changing the culture of that company. Utility management services move from simply collecting operational and billing data to using that information for strategic purposes,...
Emerging from the cloud to the fog to strengthen the Internet of Things

Emerging from the cloud to the fog to strengthen the Internet of Things

July 2, 2015 | by Ahmed Banafa, Distinguished Tenured Staff, Faculty, Author, Speaker
Today, we are dealing with billions of devices and instant communication, and current cloud models won’t be able to handle the load. Advances in mobile processing power and wireless bandwidth have allowed the design of a far more capable architecture that can help us smoothly and intelligently...

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