Blogs

What’s my preference?

April 24, 2014
Customers demand control of when, where and how they interact with brands—not just on websites, but across all channels. Understanding and managing customer preferences requires listening, really listening, to customer opt-ins and opt-outs, monitoring their behavior and knowing the type of messaging customers want to receive and via which channel. Customers expect businesses to know their specific preference for each channel and adhere to them. How, then, do organizations apply customer preferences to enhance customer experience? Join the #CXO Twitter chat this Monday and contribute to the conversation. Read More

Don’t drown in the big data lake

April 24, 2014
Having been around the big data space for a number of years, you hear a lot of questions that revolve around “What do I do with this data that I’ve stored in Hadoop?’ or, more importantly, “How do I use this data that is now sitting here?” The fact is, there's a lot of hype surrounding big data, and Hadoop in particular. One of the benefits of working at IBM is that we have been facing these challenges for years (think way before big data and Hadoop became buzzwords) and have been building solutions to facilitate analytics on massive data sets. Read More

Big Data & Analytics Heroes: Boris Bershadsky

April 22, 2014
Boris Bershadsky, director of Outcomes Analytics at UMN declares that “more progress is needed to handle massive amounts of information in real time.” See what other thoughts this week’s Big Data and Analytics Hero shares with us on how big data and analytics are affecting healthcare and the worl Read More

From switchboards to motherboards: The evolution of telecommunications

April 21, 2014
Let me begin with a story from my childhood. I grew up in India and, back in the early 80s, when Indian telecoms did not have a direct dial for international calls. My family used to call my uncle who was studying at M. I. T. Read More

Transforming healthcare with contextually relevant data

April 18, 2014
There is a wealth of data in healthcare, but right now the potential to extract valuable insights is mired by the endemic challenges with data integration, patient privacy and culture. Read More

The digital customer experience

April 18, 2014
To celebrate our three year #CXO Twitter chat anniversary Lynn Teo, former chief experience officer of McCann Erickson, Peg Fitzpatrick, head of social strategy at Canva, Michelle Morris, associate director of client experience at Crowe Horwath and Brian Mayer, customer experience architect and consultant, join us to discuss the digital customer expereince. Read More

What is the economic value of information when building the MDM business case? (part ten)

April 18, 2014
This is installment 10 in my series on building a business case for MDM. Read More

Moneyball is the true game-changing application of data analytics

April 17, 2014
Sport is just a branch of the entertainment industry. Read More

Big data and analytics for insurance: Make it personal

April 17, 2014
Insurers investing in the science of data and analytical capabilities can now monetize their data with greater certainty, creating value by customizing one-on-one policyholder interactions and personalized offers that quickly service their requests. Read the story that data can tell for insurance providers. Read More

From incomes to outcomes: Banks move from limited tunnel vision to unlimited focus

April 15, 2014
Many banks have data in their organizations right now that they're not monetizing. Analyzing customer interaction data will drive new revenue and improve customer retention. Read how IBM clients are analyzing call center interactions, web visits, chats and social data to better understand what their customers want. Read More

Pages