Blogs

How to create a competitive advantage in today's digital marketplace

July 18, 2014
If most organizations are using analytics to improve customer interactions, optimize supply chains and reduce financial risk then where does the advantage in today's marketplace come from? The IBV 2014 Analytics study will explore how organizations are creating a competitive advantage in today's data-driven marketplace. Read More

Real-world experiments and the Facebook controversy over mood manipulation

July 17, 2014
The recent controversy over the ethics of Facebook's attempts to influence moods through tweaks to its newsfeed algorithms is overblown. Essentially, Facebook data scientists conducted one of many real-world experiments that are standard operating procedure with them and with most online businesses these days. This was just a routine real-world experiment in big-data-driven sentiment analysis, content optimization and customer experience management. Read More

The evolution of the CFO

July 17, 2014
The CFO’s role is a pivotal one, as all top executives recognize. CEOs rely more heavily on the CFO than on the rest of the C-suite when they’re formulating business strategy. So, in a customer-activated enterprise with the finance organization's responsibilities expanding, how are CFOs staying ahead of the game? Read More

A big data driven customer experience

July 17, 2014
Each month it seems like we hear automotive original equipment manufacturers (OEMs) reporting record growth, but what is driving this growth? Pent up demand? Attractive new products? Is the market actually growing, or could it be that the automotive industry is starting to use big data and analytics to better understand their customer, hat they want to buy, how they want to buy it and how they want to interact with their car and their car company? Read More

Big Data & Analytics Heroes: Vince Walden

July 15, 2014
“You can’t just look at one data source,” says Vince Walden, partner at Ernst & Young, and this week’s Big Data & Analytics hero. With so much data available to us today to get a clear picture businesses must be able to look “at the data in all different angles—upside down and sideways—to get to where we think the issues are in a case.”   Read More

Become a data-driven company in five steps

July 14, 2014
Asking the right questions can deliver big results when you don’t have to struggle to find the answers.  Read More

Social media analytics for small countries

July 11, 2014
A quick social media analytics exercise will prove that high quality analysis requires ongoing attention. Read More

10 can’t miss posts for big data and analytics developers: July 2014

July 10, 2014
This month’s articles show the promise of big data technology in action. Explore the tools that help you digest the data, filter out the noise and make your next business decision based on the trends it reveals. Grab your safety goggles—it’s time to put theory to the test. Read More

Big data as a factor in life-or-death decisions

July 10, 2014
As the quantified-self (QS) movement picks up steam, it will become more feasible to instrument more at-home infants with 24x7 physiological monitoring. It's increasingly feasible to cradle the baby's entire birth journey (prenatal, delivery, postnatal) in a comforting stream of vital signs, real-time alerts, prescriptive analytics and big data. The same QS-cradled infrastructure could conceivably serve as an early warning system throughout our lives. Read More

Innovative healthcare analytics on display in Chicago

July 9, 2014
I’m looking forward to the upcoming Healthcare Analytics Symposium in Chicago next week (July 14-16) led by Health Data Management. During this analytics focused conference, we will hear from innovators who are leveraging big data and analytics in a variety of ways to solve real problems that touch different parts of their organizations. Read More

Pages