Blogs

Creating buyer personas with advanced predictive analytics

Creating buyer personas with advanced predictive analytics

July 29, 2015 | by Kaitlin Noe, Analytics Solutions Social Specialist, IBM
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Analytics is taking center court in both tennis and business

Analytics is taking center court in both tennis and business

July 29, 2015 | by Rob Douglas, Analytics SaaS Solutions Leader, IBM
The power of analytics has been successfully proven at Wimbledon—now the eyes of the business world are focused on ways analytics can drive insight and provide better customer service.
Let predictive analytics be your guide through stormy weather

Let predictive analytics be your guide through stormy weather

July 28, 2015 | by Michael Stevens, Government Market Segment Manager, IBM
Weather can be a critical factor in everything from retail sales to hedge funds to your utility bill; indeed, weather plays a very big part in our economy. And nowhere is weather more important than in the area of emergency management.
Winning in the Internet of Things market

Winning in the Internet of Things market

July 28, 2015 | by Keith Robinson, Senior Strategist/Consultant and Head of M2M & IoT, Compass Intelligence
The Internet of Things industry is now moving beyond the hype to create real value for companies that deploy it—and revenues for companies that sell Internet of Things solutions. Today, companies that are still struggling to develop monetization models, as well as companies still in the hype stage...
Driving in-memory data warehousing into the big data cloud

Driving in-memory data warehousing into the big data cloud

July 27, 2015 | by James Kobielus, Big Data Evangelist, IBM
The modern data warehouse (DW) lives in the cloud and is rapidly evolving into an in-memory platform for high-performance in-database analytics. As evidenced by IBM’s launch last year of dashDB and the latest enhancement release to the service, the fully managed in-memory cloud DW is already a...
Public Sector News: Leveraging new technology and data for public life

Public Sector News: Leveraging new technology and data for public life

July 2015, Issue 13

July 27, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
The Internet and our social feeds are full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out the most interesting articles that give us fodder for thought and debate.
Doing it agile: Reaping the benefits of agile product development

Doing it agile: Reaping the benefits of agile product development

July 27, 2015 | by Jon Chard, Market Manager, IoT and Continuous Engineering, IBM
How can you achieve the benefits of agile product development? Doing so requires that you make agile work across new areas of your organization—non-software disciplines whose practitioners have probably either never heard of agile or never thought it relevant to them. But there’s good news: Agile...
Merging datasets using graph analytics

Merging datasets using graph analytics

July 27, 2015 | by Daniel Darabos, Software Engineer, Lynx Analytics
Using Apache Spark, we built an end-to-end fingerprinting tool to identify matching candidates among two independent data sets, calculating a similarity score and solving the stable marriage problem. Integration with a graphical environment not only saved us time, but also allowed us to easily...

Jen Q. Public: Underage drivers, hackers and cyberthreats

July 24, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
This week, Jen ponders how governments can do more with analytics and big data to thwart ever-present, and ever-growing, cyberthreats, including the frightening prospect of hacking connected cars.

The secret reason why IBM is dominating the cloud

July 24, 2015 | by Debra Pesek, Portfolio Marketing Manager – Performance Management, IBM
Which company is seeing massive growth and increasing dominance in cloud services? You’d be surprised.