Blogs

A predictive analytics tool can save your customers time and help the economy

August 27, 2015 | by Jennifer Gregory, Technical Writer
Your telecommunications company has its big data strategy down to a science. You collect data, mine it and then use it to provide personalized service, design targeted marketing campaigns and create partnerships. But are you getting the most benefit possible from your data analytics program?
Assessing the impact of upcoming lease accounting changes

Assessing the impact of upcoming lease accounting changes

August 27, 2015 | by Dan Barrett, Facilities Management Portfolio Marketing Leader, IBM
Upcoming changes to the lease accounting standard are expected to compel organizations to record recent and existing leases on balance sheets, which have traditionally been off balance sheet. Find out the latest word on the street about these changes, and how they are expected to impact...
The strategic impact of predictive analytics

The strategic impact of predictive analytics

August 27, 2015 | by Kenneth Jensen, Senior Managing Consultant, IBM
Predictive analytics can transform your organization by helping you compete more effectively, grow sales revenues, retain customers, discover new customers, prevent fraud, improve operations and much more—but to achieve these strategic impacts, it’s best to think big, start small and act fast.
Using the right technology for classification and text analytics

Using the right technology for classification and text analytics

August 27, 2015 | by Jacques Roy, WW Technical Sales - Big Data: InfoSphere Streams, Informix TimeSeries, IBM
A document classification model can join together with text analytics to categorize documents dynamically, determining their value and sending them for further processing. Learn how a quick, efficient solution can create business advantage.
Improving customer loyalty by leveraging social media insights

Improving customer loyalty by leveraging social media insights

August 27, 2015 | by Ritika Puri, Consumer Products Writer
Social media sources such as Twitter, Facebook, Instagram and Pinterest help CPG leaders listen to, learn from and connect with consumers. Here are three ways that CPG leaders are expanding their use of data and analytics to augment their social media strategies.
The logical data warehouse: The new secret weapon for leading businesses

The logical data warehouse: The new secret weapon for leading businesses

August 26, 2015 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
Rather than shying away from ever increasing amounts of data, today’s businesses are using data-driven decision-making as a secret weapon. Learn more about why logical data warehouses are the natural next step for the analytics culture.
Becoming an analytics-driven educational institution: Setting realistic goals

Becoming an analytics-driven educational institution: Setting realistic goals

August 26, 2015 | by Robert Dolan, Jr., Worldwide Industry Marketing Leader, Government & Education, IBM Analytics
The power of data and analytics can be successfully applied against the many issues that confront educational institutions—but how do you begin to use this power effectively? One sure way is to concentrate on a strategic mission objective and then use data and analytics to measure and monitor...
Monetizing the Internet of Things in the electronics industry

Monetizing the Internet of Things in the electronics industry

August 26, 2015 | by Chris O'Connor, General Manager, Internet of Things, IBM
Explore the new value proposition in the electronics industry at IFA 2015 as the big names in electronics gather to focus on monetizing the Internet of Things. Don’t miss this chance to explore the latest applications for electronics in a connected world.
How to woo the new energy consumer

How to woo the new energy consumer

August 26, 2015 | by Todd Wasserman, Technology Writer
For the new energy consumer, 'green' has a double meaning. In one respect, the term refers to the preference for using renewable energy sources and protecting the environment. The other definition pertains to money.
Proactive emergency management using what-if and impact analysis

Proactive emergency management using what-if and impact analysis

August 25, 2015 | by Tony Jewtushenko, Product Manager - WW Public Safety & Emergency Management Solutions, IBM
Organizations don’t have to be helpless in the face of emergencies and disaster events. Using the power of data-driven impact analytics, organizations can anticipate and simulate emergency scenarios to improve response decisions and reduce economic and human costs.