Blogs

Social Media Analytics, ROI and Other Non Sequiturs

July 30, 2012 | by Tom Deutsch, Program Director, IBM
Okay, I’ve bitten my tongue for as long as possible, and I need to get this off my chest. Most, and by most I mean at least 85% of the social media big data initiatives I see are ultimately going to under-deliver their expected ROI or eventually be discarded as not useful enough. I was reminded of...

Week's Worth of Koby Quick Hits: July 23-27, 2012

July 30, 2012 | by James Kobielus, Big Data Evangelist, IBM
James Kobielus recaps his week's worth of quick hits, covering peta-governance, advanced visualization, prediction markets, frictionless sandboxes, and the NoSQL = no disk quandary. 

Recap: Big Data: What Drives You and Where Do You Start?

July 25, 2012 | by James Kobielus, Big Data Evangelist, IBM
James Kobielus recaps the July 24 big data tweetchat, sharing insights from Pacific Northwest National Laboratory, Trident Marketing, TDWI and others. Find out how they started their big data initiatives, their results to date and advice for others. 

Data Scientists: Bridge the Cultural Divide with BI Practitioners

July 24, 2012 | by James Kobielus, Big Data Evangelist, IBM
One of the myths I deflated a few blogs ago was this prevailing notion that, as I expressed then, "data scientists are just an elite bunch of precious eggheads." Well, maybe I was slightly exaggerating the myth for comic effect, but that statement, in spirit, sums up how traditional business...

Week's Worth of Koby Quick Hits: July 16-20, 2012

July 23, 2012 | by James Kobielus, Big Data Evangelist, IBM
Jim Kobelius recaps his quick hits from the week of July 16, 2012, covering topics that included information glut, advanced visualization, social sentiment, Hadoop and complex event processing.

Improving Service Quality to Lift Profits in the Communications Industry

July 20, 2012 | by Mike Kearney, Sr. Product Marketing Director
To understand some challenges facing the communications industry and how our customers create value by analyzing large volumes of data, I spoke with Raquel Katigbak - an IBM business solutions executive specializing in the industry. Mike: Raquel, this appears a good time for consumers in the...

Adopting a Culture of Analytics to “Insure” Success

July 20, 2012 | by Brittany Detamore, Social Business Manager, IBM
Companies implementing analytics solutions outperform their peers across a range of financial measures – 1.6x revenue growth, 2.0x EBITDA growth, and 2.5x stock price appreciation (State of Smart Report). For insurers, applying Smarter Analytics to daily decision making offers a huge new...

Analytics: Infrastructure Matters

July 20, 2012 | by John Easton, Distinguished Engineer - Advanced Analytics Infrastructures, IBM
Something has been bothering me for a number of weeks now, and it's just come into sharp focus. I've recently been working with some colleagues to address some system performance challenges at a client. I have no idea who designed the infrastructure that they are currently using, but it's...

Tweetchat Preview: Big Data – Where to Start

July 19, 2012 | by James Kobielus, Big Data Evangelist, IBM
James Kobielus previews a July 24 tweetchat on big data business drivers, justification strategies, staffing and skill requirements, technical environment, and KPIs. He'll moderate the chat and be joined by PNNL/Battelle, Trident Marketing and others.

Next Best Action in the Ever-Virtualizing Physical Point of Sale

July 17, 2012 | by James Kobielus, Big Data Evangelist, IBM
As brick-and-mortar outlets are crumbling or being "showroomed" out of existence, how should retail adapt to digital channels? James Kobielus looks at IBM Research's prototype of a mobile shopping app that uses augmented reality technology to transform the in-person shopping experience. How could...