Blogs

Analytics - A New Way for Business to Drive Top Line Revenues

December 12, 2011
Cutting costs and improving process efficiencies are common paths businesses take to boosting their bottom line. The difficultly of driving top line revenues makes this a road less traveled. IBM Netezza customers are showing the way - use advanced analytics on big data to grow top line revenues. This approach unifies sometimes disparate parts of organizations - IT, sales, marketing, operations, and finance - to net out significant opportunities and revenue lift for their business. Read More

Marketing with Big Data: Customer Spotlight Merkle

December 8, 2011
Architecting Big Data Solutions Series "Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc. We are seeing a growing trend, especially in the Digital Media space, where the most successful and innovative organizations claim that their key to success lies in their unique ability to marry complex analytics with Big Data know-how. For example, Zynga, the hottest social gaming company in today's market, claim that their "secret sauce is that they are really an analytics company masquerading as a games company". Read More

Are you really who I think you are?

December 8, 2011
The promise of higher online sales on Black Friday, Cyber Monday and throughout the holiday season creates a real incentive for retailers to improve their understanding of consumers. “If I can really narrow down and profile my customers better, I should be able to make them an offer they can’t refuse.” Read More

Leveraging IBM Netezza With SAS

November 30, 2011
Customers who leverage Netezza through SAS report radical performance gains.  Here are just a few examples of how Netezza improves the performance of traditional SAS programs:   Read More

A Netezza Thanksgiving: Let's all do what works

November 22, 2011
Thanksgiving is upon us, always a good time for some reflection. I'm particularly grateful for all the talented individuals I've had the honor to work with at Netezza. We've lived through exciting and challenging times together and I've learned something of value from each and every one of you. Read More

3 Key Imperatives for CMOs to Deal with Big Data

November 18, 2011
A recent study by the IBM Institute of Business Value interviewed over 1700 Chief Marketing Officers (CMOs) in 64 countries representing diverse industries. The results were fascinating.   Read More

Re-Thinking your Data Warehouse Architecture for Big Data? Think Smart Consolidation

November 17, 2011
Big Data, all the cool kids are doing it.   But the burning question remains, what do you really need to do to make Big Data a reality in your current architecture? At IBM, we have been thinking a lot about helping our customers advance their analytic capabilities including Big Data.  This strategy we refer to as “Smart Consolidation”. So what is it?   Read More

Big Data was The Big Topic at IOD

November 10, 2011
This year was my first IOD. I hope it won’t be the last because it was a really good conference. These big shows are always difficult, despite the mobile apps, the maps, the schedules, the signage and many helpful show guides. Read More

Taking Stock - Integrating Netezza with IBM's Product Portfolio

November 4, 2011
A slew of announcements made during last week’s IOD conference assert IBM’s R&D machine is running in top gear. Here’s my take on progress integrating Netezza with IBM’s broad product portfolio and how this engineering further simplifies our customers’ warehousing and analytics projects. Read More

A New Wave of Women in High Tech

November 1, 2011
Women are moving up in high tech. Ginni Rometty's appointment as the next CEO of IBM is the latest example of this. She joins women like Meg Whitman at Hewlett Packard, Ursula Burns at Xerox since 2009, and Indra Nooyi who has led Pepsico since 2006.  These aren't just women leading companies. These executives are leading some of the biggest brands in the world.    Read More

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