Blogs

Creating an Intelligent Customer Experience

October 10, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
“What if you could use a virtual environment to immerse your customer in a personalized experience with your product? Now imagine that customer experiencing thousands of different configurations in stunning detail, and then sharing their preferences via social media. A personal connection to your...

Geospatial Analytics Transforming Brick-and-Mortar Retailing into a Digital Experience

October 10, 2013 | by James Kobielus, Big Data Evangelist, IBM
Customer engagement has its roots in the space-time continuum. When you’re a business trying to build bonds of loyalty, experience and influence, you must collapse the distances that make these outcomes difficult to achieve. Distances between people, places and things matter. People’s proximity—...

Rise of the smart machines nothing to fear (for now): Austin

October 9, 2013 | by Delaney Turner, Social Media strategy, Analytics & Enablement, IBM
Smart Machines will deliver more benefit than harm to a CIO's career until at least 2020, Gartner hypothesizes, but CIOs should exercise care in how they introduce them into their organizations, said Gartner VP and Fellow Tom Austin.

Finding Diamonds In Your Data

October 9, 2013 | by Crysta Anderson, Social Media Strategist, Information Management
How do you find diamonds in your data? That’s a major focus of most big data and analytics projects. Everyone wants to more effectively sift through piles of dusty data and find the value hidden within. You know the type: gems that help answer key questions about your customers. You’re searching...

If you don't remake your industry, someone else will do it for you: Raskino

October 8, 2013 | by Delaney Turner, Social Media strategy, Analytics & Enablement, IBM
Gartner VP and Fellow Mark Raskino presented that scenario in a session entitled "Every Industry will be Digitally Remastered." With equal parts excitement and urgency, Raskino reeled of dozens of examples of how digitization is remaking products and services as everyday, as unassuming and as...

CIOs must reinvent their businesses on three levels: Hung LeHong

October 8, 2013 | by Delaney Turner, Social Media strategy, Analytics & Enablement, IBM
CIOs must reinvent their business processes and their business models to capitalize on business moments, according to Gartner VP and Gartner Fellow Hung LeHong.   Similar in impact to a Black Swan, a "business moment" is a transient, dynamic experience that can come from anywhere, can...

Three key trends to watch: Nick Jones

October 8, 2013 | by Delaney Turner, Social Media strategy, Analytics & Enablement, IBM
On the emergence of the new "digital industrial economy," Gartner VP and Distinguished Analyst Nick Jones was blunt: "Accept it. Excel at it. Be the best technology company you can be." Of the litany of trends CIOs must follow and - possibly - invest in to help their organizations, he was equally...

CIOs look to "tame the technology dragon" in 2014: Dave Aron

October 8, 2013 | by Delaney Turner, Social Media strategy, Analytics & Enablement, IBM
CIOs will spend the next 12 months "taming the digital dragon," according to Gartner VP and Fellow Dave Aron.   The dragon in question is the "nexus of forces" (Cloud, Social Business, Mobility, Big Data/Analytics) introduced earlier in the day by Gartner SVP and Global Head of Research...

No security? No data? Big problem!

October 7, 2013 | by David Corrigan, Director, Product Marketing, InfoSphere, IBM
Protecting and security sensitive big data is necessary to ensure data is shared for new forms of analysis. Before the owners of that data will share it (yes, political silos still exist, and yes individuals still feel they own data and can say no to sharing it), they want to ensure it is...

Digital skills shortage a pressing IT problem: Gartner

October 7, 2013 | by Delaney Turner, Social Media strategy, Analytics & Enablement, IBM
In a dynamic, near-breathless address beamed to overflow screens throughout the Swan and Dolphin hotels, Sondegaard explained how a "nexus of forces" - Cloud, Big Data, Mobility and Social Business - are driving the creation of a new "Digital Industrial Economy" in which every organization, budget...