Blogs

3 customer behavior analytics opportunities to watch

3 customer behavior analytics opportunities to watch

July 21, 2015 | by Ritika Puri, Consumer Products Writer
For years, CPG brands have been navigating a period of extreme change. Within this shifting landscape, however, there is a new, digitally driven opportunity for growth. The challenge is that few CPG brands have the customer behavior analytics capabilities necessary for a successful digital strategy...
SilverHook Powerboats: Tracking fast-moving powerboats in real time

SilverHook Powerboats: Tracking fast-moving powerboats in real time

July 21, 2015 | by Joe McKendrick, Industry Insights Editor, RTInsights
Powerboat racing is a fast-moving sport, with events often spanning many square miles of ocean fronts, lakefronts or riverfronts. It is also an extremely high-tech event in which SilverHook Powerboats is tracking its racing powerboats in real time with the latest technology.

How to settle insurance claims with the speed of a Formula One pit stop

July 21, 2015 | by Kimberly Trimble, Social Business Manager, IBM
In claims resolution, speed and efficiency are paramount. Just as drivers choose the optimal racing lines to put together the fastest lap during qualifying, insurers also must optimize their claims resolution process to avoid being overtaken by a competitor. Don’t be the insurer who is left in a...

2 minutes to midnight: Countdown to cyberwar

July 20, 2015 | by Andrew Friedrich, Big Data, Analytics & Cyber Solution Leader, IBM
Global acts of war are waging on the newest—and potentially most dangerous—battlefield, as aggressive cyberwarfare attacks threaten governments and businesses alike. Don’t miss this interactive meeting to find out how close we are to midnight on the doomsday clock.
Answers to your questions about becoming a digital business

Answers to your questions about becoming a digital business

July 20, 2015 | by Louis Cherian, Digital Marketing Manager, Big Data & Analytics, IBM
How do you define a digital business? We organized a recent CrowdChat to discuss advantages, disadvantages, infrastructure needs, analytics, security and other key concerns for digital business. The participants, who included industry experts, also talked about how organizations need to change to...
Public Sector News: Security, privacy and strategies for data

Public Sector News: Security, privacy and strategies for data

July 2015, Issue 12

July 20, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
The Internet and our social feeds are full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out highly interesting articles that provide the fodder for thought and debate.
Enhancing product development with requirements management

Enhancing product development with requirements management

July 20, 2015 | by Zach Jory, Worldwide IoT and Industrial Digital Strategist, IBM
Along with enormous opportunities, the Internet of Things can also offer development roadblocks and costly failures thanks to its complexity. Fortunately, managing IoT product development processes can help reduce barriers to ultimate productivity.
Developing on-demand streaming analytics in the cloud

Developing on-demand streaming analytics in the cloud

July 20, 2015 | by James Kobielus, Big Data Evangelist, IBM
Streaming analytics and cloud analytics are increasingly intermingling in an era of rising on-demand business operations. Analysis of Internet of Things data and other streaming, machine-data analytics environments are opening tremendous opportunities for real-time demand forecasting, preventive...
The personalized customer experience: 3 ways to get started

The personalized customer experience: 3 ways to get started

July 17, 2015 | by Ritika Puri, Consumer Products Writer
Market fragmentation is one of the biggest challenges that consumer packaged goods (CPG) leaders face today. In the past, brands have concentrated the bulk of their distribution efforts on a handful of distribution partners. Today, however, the landscape is completely different. Thanks to mobile...
Jen Q. Public: Balancing big data and privacy in education

Jen Q. Public: Balancing big data and privacy in education

July 17, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
The conversation—indeed, the debate—around big data and privacy in education has been heating up. And it’s a discussion worth having, especially considering how many apps children use and how much data children unwittingly share.