Blogs

Sweat, grit and analytics to get to the finish line first

Sweat, grit and analytics to get to the finish line first

June 5, 2015 | by Doug Barton, Director, Portfolio Marketing, IBM Analytics
The Race Across America (RAAM) transcontinental U.S. ultramarathon bicycle race is a highly grueling test of endurance and fortitude. Discover how ultracyclist Dave Haase and his crew incorporate high-powered, advanced analytics into the intense training that help him go the distance in this event.
How the Internet of Things is driving sustainability in the agriculture industry

How the Internet of Things is driving sustainability in the agriculture industry

June 5, 2015 | by Alison Sunstrum, CEO, GrowSafe Systems
Ranchers and farmers worldwide are being called upon to expand production of food from livestock and agriculture to meet the needs of a growing population. Discover how GrowSafe Systems using sustainability and deep analytics to intensify crop and livestock systems.
Jen Q. Public: Personalizing the learning experience with analytics

Jen Q. Public: Personalizing the learning experience with analytics

June 5, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
Higher education learning environments can have a diverse mix of student generations, and both advanced technology and nontraditional approaches can be used for homework, instruction and research. Consider the transformative effects on education that are possible when big data and analytics are...
Smart metering systems use data to optimize decision-making

Smart metering systems use data to optimize decision-making

June 5, 2015 | by John Johnson, Editor, RFID 24-7 & Content on Demand
The main goals of smart meters are to minimize outages and deliver enhanced customer service. Utilities also benefit from the usage data collected and returned every 15 minutes. This information allows them to predict usage patterns and change pricing models to improve their revenue stream....
Uncover insights for better decision-making with automated budgeting

Uncover insights for better decision-making with automated budgeting

June 5, 2015 | by Ron Wallace, Industry Marketing Manager, IBM
Moving from spreadsheets to automated budgeting pays analytic dividends and saves valuable time for a global manufacturer’s finance team.
How consumer product analytics can reduce the cost of business

How consumer product analytics can reduce the cost of business

June 5, 2015 | by Ritika Puri, Consumer Products Writer
The consumer packaged goods (CPG) industry is changing in a big way. Developed and emerging markets are more fragmented than ever as consumers are relying on multiple channels to research and purchase products. As a result, the consumer product analytics field is growing in importance. Leveraging...
5 places in your city where analytics are making a difference

5 places in your city where analytics are making a difference

June 4, 2015 | by Angela Tuminello, Design Lead, Digital Marketing, IBM Analytics, IBM
Here are 5 places in your city where predictive analytics are making a real difference. There is intense pressure being placed on public sector organizations to make smarter decisions, deliver results and demonstrate accountability. Big data and analytics are meeting this challenge.
How analytics helped this team out of a 20-year slump

How analytics helped this team out of a 20-year slump

June 4, 2015 | by Angela Tuminello, Design Lead, Digital Marketing, IBM Analytics, IBM
Because their stadium is one of the highlighted “5 places in your city where analytics are making a difference,” the analytics story behind the Pittsburgh Pirates organization offers an interesting perspective. From 1993–2012, the Pirates logged the most consecutive losing seasons in Major League...
4 steps towards achieving your analytics "yield of dreams"

4 steps towards achieving your analytics "yield of dreams"

June 4, 2015 | by Richard Christner, Partner, Business, Customer & Operations Strategy Consulting, IBM
In a recently published IBM Institute for Business Value whitepaper, a team of internal consultants discusses real examples of analytics projects at IBM. Lessons learned from these projects have led to a framework of four critical best practices that can help any organization build a solid...
Customer analytics: Using data to improve your bottom line

Customer analytics: Using data to improve your bottom line

June 4, 2015 | by Jennifer Goforth Gregory, Technical Writer
In the past, telecommunications companies were forced to make educated guesses on consumer preferences. But now, big data provides almost endless information as to who uses your services and how.