Blogs

Predictive analytics: Harnessing big data to boost customer satisfaction and reduce churn

Predictive analytics: Harnessing big data to boost customer satisfaction and reduce churn

January 28, 2016 | by Christine O'Connor, Writer and Content Strategist, IBM Information & Analytics Group
Predictive analytics is bringing businesses and their customers together, creating value in the intersection of the two. Discover how you can transform your customer engagements by providing the marketing interactions your customers desire.
Brand loyalty: How to build your customers' loyalty with big data

Brand loyalty: How to build your customers' loyalty with big data

January 28, 2016 | by Barbara Thau, Business and Technology Writer
How does analytical data assist CMOs in finding the right approach to create brand loyalty among consumers?
Automotive business intelligence speeds ahead with predictive maintenance

Automotive business intelligence speeds ahead with predictive maintenance

January 27, 2016 | by Erin Monday, Social Media Manager, Internet of Things, IBM
Certain automotive makers are getting ahead of the competition by switching to the use of predictive analytics—rather than reactive analytics. In a recent case study conducted in partnership with Sweden’s Volvo Group, new data insights provided new opportunities for cost savings and operational...
How to improve bank fraud detection with data analytics

How to improve bank fraud detection with data analytics

January 27, 2016 | by Phil Britt, Financial Services Writer
Financial institutions need comprehensive analytics to build a strong bank fraud detection strategy. Advanced analytics software provides the tools necessary for banks to recognize and act on suspicious patterns, quickly notify customers of fraud incidents and position themselves for faster...
Predictive analytics: The key to reducing outages and increasing customer satisfaction

Predictive analytics: The key to reducing outages and increasing customer satisfaction

January 27, 2016 | by Jennifer Goforth Gregory, Technical Writer
No one likes it when their phone doesn't work. Using predictive analytics, you can take action to prevent outages and increase customer satisfaction.
Big data analytics adds new market plays for the video game industry

Big data analytics adds new market plays for the video game industry

January 27, 2016 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
In the highly competitive video game industry, keeping players engaged and loyal is crucial in capturing a major share of this lucrative market. Doing so involves using big data analytics to harness innovation and understand what players expect.
Gartner publishes Magic Quadrant for Sales Performance Management 2016

Gartner publishes Magic Quadrant for Sales Performance Management 2016

January 26, 2016 | by Fred Sass, WW Portfolio Marketing, Sales Performance Management, IBM
In its 2016 Gartner Magic Quadrant for SPM report, Gartner positioned IBM as a leader, placing it farthest to the right in completeness of vision.
Social media listening can help the entertainment industry predict hits

Social media listening can help the entertainment industry predict hits

January 26, 2016 | by Todd Wasserman, Technology Writer
Social media listening data can give Hollywood film studios and television producers a better idea of which properties are likely to catch on.
How to improve customer satisfaction by 50 percent with proactive customer service

How to improve customer satisfaction by 50 percent with proactive customer service

January 25, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
What can communications service providers do to prevent churn from dissatisfied customers? Take some tips from Cablevisión Argentina. The provider used advanced analysis to take the proactive action necessary that significantly reduced customer churn and helped boost positive customer experience.
The IBM Watson IoT Platform has an enhanced integration with Jasper, IFTTT, Node-RED and Raspberry Pi

The IBM Watson IoT Platform has an enhanced integration with Jasper, IFTTT, Node-RED and Raspberry Pi

January 25, 2016 | by Bret Greenstein, Vice President, IBM Internet of Things, Engineering and Operations Solutions, IBM
The IBM Watson IoT Platform has an enhanced integration with leading Internet of Things (IoT) providers: the Jasper Technologies, IFTTT, Node-RED, and Raspberry Pi. These recent collaborations allow IoT Foundation, IoT Real-Time Insights and Watson to help transform the cognitive IoT movement.