Blogs

Houston, we've had a problem

Houston, we've had a problem

What businesses can learn from the Apollo 13 mission challenges

April 25, 2016 | by Douglas Thompson, Executive Architect, IBM
Solving a particular challenge requires understanding it before commencing to solve it. The astronauts on the Apollo 13 mission in 1970, for example, had to apply logic when they suddenly found themselves in the direst of circumstances, and they were able to find solutions through the use of data...
Wealth management today: 8 things you need to know about goal-based investing

Wealth management today: 8 things you need to know about goal-based investing

April 22, 2016 | by Paolo Sironi, Thought Leader - Wealth Management Investment Analytics, IBM
Learn how wealth management firms can personalize asset allocation with an eye toward reflecting their clients’ ambitions and concerns, as well as their investment horizons.
Social media data analytics: How to apply them in education

Social media data analytics: How to apply them in education

April 21, 2016 | by Todd Wasserman, Technology Writer
To date, social media data anaytics have mostly been used to help marketers refine their pitches as they get a sense of how they are perceived by the public. When properly processed and analyzed, the data can also lead to a wealth of insights to influence future curriciulums and lesson plans.
Bridging Spark analytics to cloud data services

Bridging Spark analytics to cloud data services

April 21, 2016 | by James Kobielus, Big Data Evangelist, IBM
Apache Spark not only excels at data warehousing, in-memory environments for building data marts and other functions, it also is well suited for pulling data from a wide range of sources and transforming and cleansing that data in an Apache Hadoop cluster. And then there is Spark’s complementary...
Is your investment in ECM future-proof?

Is your investment in ECM future-proof?

April 21, 2016 | by Toby Bell, Marketing and Offering Strategy Lead, IBM
With all of those in mind, few technologies qualify as ‘future-proof’ the way that cloud file sharing and collaboration does. And, it meets the needs of end-users, enterprises, and customers all at once—a rare principle of thirds we couldn’t have predicted back in the day.
3 smart building projects demonstrate that it’s easy being green

3 smart building projects demonstrate that it’s easy being green

April 20, 2016 | by Jacqi Levy, Content Marketing Strategist, Internet of Things, IBM
Green practices in the construction industry are producing smart buildings that offer tremendous levels of energy efficiency. Take a look at three building projects that apply Internet of Things technology to help significantly reduce energy consumption in smart buildings that showcase going green...
Getting past government stereotypes with analytics

Getting past government stereotypes with analytics

April 20, 2016 | by Jonathan Entwistle, Big Data Platform Sales and Engineering, IBM
Implementing advanced analytics practices in the government sector can be particularly challenging because of infrastructure and software, security, agility and internal human obstacles. But there is a way to bring the community closer to analytics-driven government and to leave behind the...
Supply chain efficiency: What every VP of operations should know

Supply chain efficiency: What every VP of operations should know

April 19, 2016 | by Bret Greenstein, Vice President, Watson Internet of Things Platform, IBM
In the past, leaders of CPG companies were limited by a lack of direct access to their consumers. Thanks to new technologies, this dynamic has completely changed. Supply chain leaders now can access a direct lens into their market and better focus their initiatives for improving operational...
Audience measurement made easy with automatic content recognition and advanced analytics

Audience measurement made easy with automatic content recognition and advanced analytics

April 19, 2016 | by Robert Springer, Communications Writer
The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Sales stories from the front lines: Lessons from clients in driving sales behavior

Sales stories from the front lines: Lessons from clients in driving sales behavior

April 18, 2016 | by Paul Peters, Senior Offering Manager, ICM, IBM
Paul Peters, product offering manager for IBM sales performance management, shares clients’ insights into how to drive enhanced sales behavior—revealing that sometimes the incentive you choose can make all the difference in the world to your sales team’s profitability.