Blogs

The holy grail of programmatic advertising

The holy grail of programmatic advertising

June 30, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
In today’s digital landscape, technology offers compelling motivation to capitalize on data-driven evolution opportunities for adding value on both the advertiser and consumer sides of the targeted digital marketing equation. Discover why understanding consumers and what they really want is...
Preventing customer churn through proactive customer care

Preventing customer churn through proactive customer care

June 30, 2016 | by Graeme Noseworthy, Senior Content Marketing Manager, Communications Sector, IBM Analytics
Telecommunications organizations cannot ignore the need to engage in the moment by quickly and accurately predicting or detecting network and device problems that may affect the customer experience. Engaging in the moment requires proactive approaches to customer care that can greatly minimize...
Time is money, but for decision debt collaboration costs less

Time is money, but for decision debt collaboration costs less

Where chief data officers find their own technical debt

June 30, 2016 | by Matthew Mikell, Market Manager, IBM
Don’t let your business come to a standstill as a result of technical debt. Discover how a decision debt approach to tools and analytics help overcome the quick-fix solutions that contribute to technical debt and its impact on business.
Analytics Brief: Is the future of policing body-worn cameras?

Analytics Brief: Are body-worn cameras the future of policing?

June 29, 2016 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
Body-worn cameras are very likely to become part of a police officer’s standard issue along with body armor, firearm and baton. But body-worn camera programs can be costly when it comes to storing, managing and redacting all that video footage data. See what several law enforcement experts have to...
How cloud and analytics are helping drive digital transformation

How cloud and analytics are helping drive digital transformation

June 29, 2016 | by John Murphy, Vice President, Cloud Data Services & Analytics Platform, IBM
Many organizations today have digital transformation at the center of their corporate strategy. At the heart of this transformation is the ability to develop actionable insights. The key is to gain smarter, more accurate insights faster than their competition and then translate that insight into...
Datapalooza 101: Why you need to make time for Datapalooza

Datapalooza 101: Why you need to make time for Datapalooza

June 29, 2016 | by Joseph Skarda, Intern, Global Client References and Events, IBM
Even if you aren’t a data scientist, Datapalooza is definitely the way to go. See why you can expect to get a lot out of attending a Datapalooza event near you.
What is customer segmentation?

What is customer segmentation?

June 28, 2016 | by Valerie Moloney, Social Business Manager, IBM
Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and...
Well-versed in big data and analytics? Consider being an IBM Press author

Well-versed in big data and analytics?

Consider being an IBM Press author

June 28, 2016 | by Natalie J. Troia, Marketing Program Manager, IBM
Are you a big data and analytics subject-matter expert? Do you enjoy writing? Would you like to be published? Check out IBM Press and the great opportunity to be a big data and analytics author. Share your expertise with readers from customer and partner organizations, colleagues and the greater...
CIO Insights: One CIO’s priorities—an agile culture and a big windshield

CIO Insights: One CIO’s priorities—an agile culture and a big windshield

A conversation with Jeff Smith, IBM

June 28, 2016 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
Insights from CIOs can reveal a lot about the industries in which they operate, and hearing from IBM’s CIO is no exception. Check out these highlights from a recent podcast featuring Jeff Smith, CIO at IBM, who offers a glimpse at his idea of focusing on culture, a story of transformation, the CIO’...

Wimbledon: Using real-time sports statistics for fan engagement

June 24, 2016 | by Chris Nott, Client Technical Leader for UK Public Sector, IBM UK Ltd.
A real-time notifications system was a champ behind-the-scenes at The Championships, Wimbledon 2015 by enabling its digital and content team to break the news of a key tournament statistics milestone that scooped media organizations worldwide. See what value an extension to that system is adding to...