Blogs

Big data analytics adds new market plays for the video game industry

Big data analytics adds new market plays for the video game industry

January 27, 2016 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
In the highly competitive video game industry, keeping players engaged and loyal is crucial in capturing a major share of this lucrative market. Doing so involves using big data analytics to harness innovation and understand what players expect.
Gartner publishes Magic Quadrant for Sales Performance Management 2016

Gartner publishes Magic Quadrant for Sales Performance Management 2016

January 26, 2016 | by Fred Sass, WW Portfolio Marketing, Sales Performance Management, IBM
In its 2016 Gartner Magic Quadrant for SPM report, Gartner positioned IBM as a leader, placing it farthest to the right in completeness of vision.
Social media listening can help the entertainment industry predict hits

Social media listening can help the entertainment industry predict hits

January 26, 2016 | by Todd Wasserman, Technology Writer
Social media listening data can give Hollywood film studios and television producers a better idea of which properties are likely to catch on.
How to improve customer satisfaction by 50 percent with proactive customer service

How to improve customer satisfaction by 50 percent with proactive customer service

January 25, 2016 | by Gaurav Deshpande, Industry Marketing Manager - Communications, IBM
What can communications service providers do to prevent churn from dissatisfied customers? Take some tips from Cablevisión Argentina. The provider used advanced analysis to take the proactive action necessary that significantly reduced customer churn and helped boost positive customer experience.
The IBM Watson IoT Platform has an enhanced integration with Jasper, IFTTT, Node-RED and Raspberry Pi

The IBM Watson IoT Platform has an enhanced integration with Jasper, IFTTT, Node-RED and Raspberry Pi

January 25, 2016 | by Bret Greenstein, Vice President, IBM Internet of Things, Engineering and Operations Solutions, IBM
The IBM Watson IoT Platform has an enhanced integration with leading Internet of Things (IoT) providers: the Jasper Technologies, IFTTT, Node-RED, and Raspberry Pi. These recent collaborations allow IoT Foundation, IoT Real-Time Insights and Watson to help transform the cognitive IoT movement.
Innovative hospitality: 3 ways to use data-driven guest personalization to increase revenue

Innovative hospitality: 3 ways to use data-driven guest personalization to increase revenue

January 25, 2016 | by Jennifer Goforth Gregory, Technical Writer
Hotels cannot produce results by simply collecting the right data. Revenue increases can be generated when hotels use this information to create personalized experiences for each guest through specialized offers, upsells and services.
Predictive analytics: Achieving operational insights for the oil and gas industry

Predictive analytics: Achieving operational insights for the oil and gas industry

January 22, 2016 | by Erin Monday, Social Media Manager, Internet of Things, IBM
No one can really know the future. But by looking to the past and tapping into operational insights, we can gather good ideas for what’s coming. Take a look at how oil and gas industry organizations apply predictive analytics to work to improve productivity, efficiency and output.
Top Internet of Things trends for 2016

Top Internet of Things trends for 2016

January 22, 2016 | by Chris O'Connor, General Manager, Internet of Things, IBM
The Internet of Things arguably grew by leaps and bounds in 2015. Where is the Internet of Things headed in 2016? Take a look at one perspective in which interest in the Internet of Things is expected to evolve toward widespread implementation.
Why over two-thirds of the Internet of Things projects will fail

Why over two-thirds of the Internet of Things projects will fail

January 22, 2016 | by Sushil Pramanick, Associate Partner, Consultative Sales, IoT Leader, IBM Analytics
The Internet of Things (IoT) offers enormous potential for advances in a wide range of areas. But what’s needed is the ability to support a consistent IoT platform. Without this, even the best IoT projects will likely fail.
Fraud analytics power counter fraud management efforts

Fraud analytics power counter fraud management efforts

January 21, 2016 | by Phil Britt, Financial Services Writer
Fraud analytics and counter fraud management are helping banks combat threats like account takeover, credit card fraud and more.