Blogs

Innovative hospitality: 3 ways to use data-driven guest personalization to increase revenue

Innovative hospitality: 3 ways to use data-driven guest personalization to increase revenue

January 25, 2016 | by Jennifer Goforth Gregory, Technical Writer
Hotels cannot produce results by simply collecting the right data. Revenue increases can be generated when hotels use this information to create personalized experiences for each guest through specialized offers, upsells and services.
Predictive analytics: Achieving operational insights for the oil and gas industry

Predictive analytics: Achieving operational insights for the oil and gas industry

January 22, 2016 | by Erin Monday, Social Media Manager, Internet of Things, IBM
No one can really know the future. But by looking to the past and tapping into operational insights, we can gather good ideas for what’s coming. Take a look at how oil and gas industry organizations apply predictive analytics to work to improve productivity, efficiency and output.
Top Internet of Things trends for 2016

Top Internet of Things trends for 2016

January 22, 2016 | by Chris O'Connor, General Manager, Internet of Things, IBM
The Internet of Things arguably grew by leaps and bounds in 2015. Where is the Internet of Things headed in 2016? Take a look at one perspective in which interest in the Internet of Things is expected to evolve toward widespread implementation.
Why over two-thirds of the Internet of Things projects will fail

Why over two-thirds of the Internet of Things projects will fail

January 22, 2016 | by Sushil Pramanick, Associate Partner, Consultative Sales, IoT Leader, IBM Analytics
The Internet of Things (IoT) offers enormous potential for advances in a wide range of areas. But what’s needed is the ability to support a consistent IoT platform. Without this, even the best IoT projects will likely fail.
Fraud analytics power counter fraud management efforts

Fraud analytics power counter fraud management efforts

January 21, 2016 | by Phil Britt, Financial Services Writer
Fraud analytics and counter fraud management are helping banks combat threats like account takeover, credit card fraud and more.
Using retail mobile apps to enhance the in-store shopping experience

Using retail mobile apps to enhance the in-store shopping experience

January 21, 2016 | by Jaikumar Vijayan, Communications and Distribution Writer
By applying the right analytics, businesses can build retail mobile apps to enhance the in-store shopping experience.
Insight: Finding the wow-factor in your data

Insight: Finding the wow-factor in your data

January 21, 2016 | by Paula Wiles Sigmon, Program Director, Analytics Platform Marketing, IBM
When looking for course-changing insight, connecting the dots of information can range from meticulous exercises to bursts of inspiration. However this wow-factor insight may be derived, it can take organizations and industries on a new trajectory characterizing the dawn of an era in which...
High-tech robbery: The new intersection of cyber crime and financial fraud

High-tech robbery: The new intersection of cyber crime and financial fraud

January 20, 2016 | by Maribeth Mallon Haynes, Portfolio Manager, Counter Fraud and Financial Crimes, IBM
Historically, bank robberies could be violent episodes perpetrated by armed criminals. But in today’s digital era, bank robberies and other fraudulent crimes are being committed through highly sophisticated technological means cleverly disguised as legitimate transactions. Take a look at how...
Cybersecurity: Employ cyber threat analysis to counter and mitigate more attacks

Cybersecurity: Employ cyber threat analysis to counter and mitigate more attacks

January 20, 2016 | by James O'Brien, Business and Technology Writer
Intelligence analysis and data analytics provide organizations with the ability to detect and counter cybercriminals. Identifying even the smallest changes in users' online behavior patterns and in daily system operations provides crucial clues that help stop bad actors from stealing data.
Real-time weather data: Customers, conversions and efficiencies for travel leadership

Real-time weather data: Customers, conversions and efficiencies for travel leadership

January 20, 2016 | by James O'Brien, Business and Technology Writer
The benefits of data analytics for travel industry leaders are not confined to understanding customer behavior over time—insights can also be gained in the moment. Real-time weather data provides marketing and operations teams within various arms of the travel industry with immediate, actionable...