Blogs

Customer relationship management data will help utilities reboot their outreach

Customer relationship management data will help utilities reboot their outreach

August 20, 2015 | by Todd Wasserman, Technology Writer
Customer relationship management data will offer a way for utilities to redefine their relationships with customers. Traditionally, the utilities sector has been somewhat shielded from economic struggles, but in 2015, customers have options like solar panels that are getting cheaper by the year and...
What real-time data brings to in-store experiences

What real-time data brings to in-store experiences

August 19, 2015 | by Ritika Puri, Consumer Products Writer
As markets become more competitive and fragmented, CPG brands need mechanisms to connect with consumers faster. That's why CPG leaders are building strategies around real-time data to optimize micromoments in stores. Here are a few example initiatives that are bringing brands closer to their...
Mobile network security: How to use data analytics to prevent false charges

Mobile network security: How to use data analytics to prevent false charges

August 19, 2015 | by Jennifer Gregory, Technical Writer
The FCC estimates that telecommunications providers lose $150 million each year from subscriber fraud through cloned cell phones, data fraud on SIM cards and cell phones purchased with fake names. RCR Wireless News reports that estimated global fraud loss in the telecommunications industry...
Applying data analytics to personalize care for every cancer patient

Applying data analytics to personalize care for every cancer patient

August 19, 2015 | by Bernhard Warner, Veteran Journalist and Partner, StoryTK
Medical experts agree that personalized care is integral to the fight against cancer, but providing such care is easier said than done when more than 14 million people are diagnosed with cancer each year. In this podcast, hear how one of the world’s leading cancer researchers plans to use big data...
Driving next-generation predictive business

Driving next-generation predictive business

August 19, 2015 | by James Kobielus, Big Data Evangelist, IBM
Although predictions can be life-or-death propositions for businesses, inspiring confidence in business plans can be highly challenging if they can’t be justified with high-quality predictive models. Discover why tools, platforms and best practices for building, refining and putting predictive...
Turning time into money by forecasting production costs

Turning time into money by forecasting production costs

August 19, 2015 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
LucasFilm streamlined managerial processes across the board with the help of data that enabled intelligent decisions. Learn more about how to leave the spreadsheet shuffle behind.
5 energy and utilities challenges the industry is preparing for

5 energy and utilities challenges the industry is preparing for

August 19, 2015 | by Todd Wasserman, Technology Writer
Several energy and utilities challenges are set to impact the industry, with a number of macro changes altering the way companies are doing business and making technological investments. The following energy and utilities challenges are all expected to have a significant impact on the industry over...
Mining user-generated energy consumption data for profit-driven insights

Mining user-generated energy consumption data for profit-driven insights

August 18, 2015 | by Jasmine Wilkes Gordon, Big Data Technology Writer
User-generated data can be rich with insights on consumer perception, priorities and response. This is often an untapped or underutilized source for organizations in any industry, despite having big implications for customer experience management. For utility companies in particular, user-generated...
Dear Annie Analytics: How can I identify and prevent fraud?

Dear Annie Analytics: How can I identify and prevent fraud?

August 17, 2015 | by Annie Analytics, Analytics Advisor, IBM
Identifying and preventing fraud is a daunting task for anyone. But what happens when the criminals seem to be getting smarter every day? Learn what Annie Analytics recommends for those in search of some peace of mind.
Addressing security complexities for the Internet of Things

Addressing security complexities for the Internet of Things

August 17, 2015 | by Ravi Dhungel, IoT Evangelist, University of San Diego
The Internet of Things (IoT) is quickly becoming more integrated into our networked society. However, securing devices linked through the IoT poses challenges for organizations. How can they ensure their IoT development frameworks don’t create security risks?