Blogs

How to protect our PII and sensitive information from fraud

Fighting ransomware, phishing and other cyber threats

May 4, 2016 | by Brooke Satti Charles, Portfolio Marketing Manager, Fraud & Compliance, IBM
Sensitive information comes in many forms of nonpublic and personally identifiable information. How do organizations protect this information from attacks, fraud, threats and other nefarious activities? Get insights from cybersecurity expert, Erik Rasmussen, who offers details about the nature of...

The secret to enhancing customer engagement

May 4, 2016 | by Valerie Moloney, Social Business Manager, IBM
Marketers looking to expand their customer base and achieve retention continually contend with cognitive era challenges of rising data influxes from disparate sources. To cut to the chase, what they really need is a tool that predictively and prescriptively offers the means for recommending next-...
Big data in healthcare: The secret to calculating total cost of care

Big data in healthcare: The secret to calculating total cost of care

May 3, 2016 | by Jennifer Goforth Gregory, Technical Writer
Determining the total cost of care for a patient is not an easy task. By using big data in healthcare, however, providers can accurately determine the overall cost and use this insight to provide higher quality service at a lower price tag.
The LED lighting revolution

The LED lighting revolution

May 2, 2016 | by Jim Harris, Principal, Strategic Advantage
As light-emitting diode (LED) technology grows ever more capable and efficient, new business models are relying on LED lighting to help families save money while enhancing the quality of their lighting—and their life. Discover how exponential growth in LED capabilities is creating daily...
Predictive forecasting for the cognitive era

Predictive forecasting for the cognitive era

April 29, 2016 | by Ted Fischer, Senior Offering Manager, SPSS Modeler, IBM
Business professionals need answers to critical questions that bolster the accuracy of predictive forecasting. And forecasting is a vital approach for a number of business measures including product demand, revenue, sales and more. Discover why predictive forecasting is essential for any line of...
What is Spark?

What is Spark?

Making the complex simple

April 29, 2016 | by Mike Ferguson, Managing Director of Intelligent Business Strategies Limited, Intelligent Business Strategies Limited
Spark just seems to be getting big play everywhere in the technology arena. What is Spark? And do you need it? Get a good glimpse into its in-memory execution capabilities, some of its key components, its integrations and its availability as a service.
Internet of Things data access and the fear of the unknown

Internet of Things data access and the fear of the unknown

April 29, 2016 | by Krish Krishnan, President, Sixth Sense Advisors Inc.
Evolving Internet of Things technology is paving the way for ongoing innovation—from smart thermostats and smart cars to other smart devices—through continuous access to its data streams. And while ongoing access to that data inspires the magic behind Internet of Things solutions, it also offers an...
Spark: The operating system for big data analytics

Spark: The operating system for big data analytics

April 29, 2016 | by Max Seiden, Lead Spark Engineer, Platfora
Spark’s momentum is building, and it is rapidly emerging as the central technology in analytics ecosystems within organizations. See why Spark’s technical advancements around iterative processing combined with its easy overall environment and tool set for developers make it a true operating system...
Airlines can increase customer satisfaction and operational efficiency with big data

Airlines can increase customer satisfaction and operational efficiency with big data

April 28, 2016 | by Jennifer Goforth Gregory, Technical Writer
Nobody likes to be delayed or have their travel plans disrupted. By using data analtyics, airlines can detect potential operational problems before an issue actually occurs and reduce disruptions.
Personalized governing: Understanding and empowering residents with the help of data analytics

Personalized governing: Understanding and empowering residents with the help of data analytics

April 28, 2016 | by Lavanya Rathnam, Technology Writer
Governments are increasingly moving away from a one-size-fits-all model toward more personalized governing, where public services are tailored to meet the needs of residents. This type of governance is built on a firm understanding of citizens' needs, information that is best gathered directly.