Blogs

Engaging the insurance consumer

September 15, 2014
I've spent more years than I want to admit on the business side of the insurance industry. In my current role I work on the value that big data and analytics can deliver to an insurer and, in turn, to their policyholders.  Read More

How Apple’s product reveal addresses data governance

September 12, 2014
Apple’s product reveal on Tuesday introduced thrilling new capabilities in mobile. The launch of their Apply Pay program will allow iPhone users everywhere to forego credit cards. Management of this type of sensitive big data requires dependable information governance measures from the start. What is Apple doing to protect its users’ financial information? Read More

Act: Responding to opportunities in the business moment

September 12, 2014
In this, the fifth and final post in our real-time actionable insight series, we explore several case studies where real-time action improved business outcomes and mitigated risk.  Read More

How big data and analytics are making retailers more customer-centric

September 12, 2014
Today retail customers are more empowered, instrumented and interconnected socially. With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. In order for retailers to capitalize on this, they need ways to collect, manage and analyze a tremendous volume, variety, velocity and veracity of data. By using the valuable insights from this data, businesses can better personalize marketing, improve campaign effectiveness, optimize product assortments and perfect merchandising decisions, thus removing inefficiencies in distribution and operations.  Read More

An industry vertical analysis: Telecommunications and big data

September 11, 2014
Big data is poised to reshape the way we live, work and think. The telecommunications sector, which has been slow to realize the shifting ground, is catching up to redefine the customer digital experience, using big data and analytics. Read More

Immunizing your business against toxic customer relationships

September 11, 2014
The customer is always right, even when some of them are totally unreasonable and, perhaps, a bit off their rocker. Read More

Transforming the telecommunications industry with customer centricity

September 11, 2014
With mobile devices becoming an integral part of our daily lives, communications service providers have the most comprehensive view of a subscriber’s usage, behavior, lifestyle preferences, current and future needs. Telecommunications organizations can transform their customer care, marketing and network operations by leveraging all of the subscriber data to deliver highly targeted and personalized campaigns for higher revenue and profits, cultivate strong brand loyalty to reduce churn and achieve lower operational costs while maintaining quality of experience for subscribers.  Read More

Big Data & Analytics Heroes: David Speights

September 9, 2014
Retailers today have an insurmountable amount of data to digest and act on quickly not just to personalize the customer experience, but also to prevent fraud. This week’s IBM Big Data & Analytics Hero, David Speights, chief data scientist at The Retail Equation, shares some insights with us. Read More

How leading media companies increase customer value

September 9, 2014
Throughout the year, I’ve been participating in a series of day-long “Art of the Possible” sessions with clients that run the gamut of media and entertainment. I’ve met with cable companies, broadcast TV providers, movie studios, sports networks and beyond. Read More

Are you leveraging citizen developers?

September 9, 2014
Pacesetters have partnering in their DNA and leverage citizen developers to drive outstanding business results.  Read More

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