Blogs

Becoming an analytics-driven government: Setting realistic goals

Becoming an analytics-driven government: Setting realistic goals

January 14, 2016 | by Robert Dolan, Jr., Worldwide Industry Marketing Leader, Government & Education, IBM Analytics
Many observers assume data and analytics can improve the way governments deliver services, but how can governments do so? The first step is to set realistic and attainable goals, rally stakeholders around meeting those goals, and then use data and analytics to measure and monitor progress.
Answers in analytics: Forestry management approaches powered by analytics

Answers in analytics: Forestry management approaches powered by analytics

January 14, 2016 | by Paula Williams, Senior Marketing Manager, IBM
Weather, terrain and access challenges can be especially damaging to forestry environments. Check out how the University of Washington, Seattle’s College of the Environment, in collaboration with the Washington State Department of Natural Resources, applied advanced analytics to forestry management...
NRF 2016: A preview of retail's biggest show

NRF 2016: A preview of retail's biggest show

January 14, 2016 | by Ralph Jacobson, Retail Analytics Marketing Manager, IBM
Retailers may struggle against low margins and resource scarcity, but that can’t keep them away from the National Retail Federation’s BIG Show. Learn how attending this year’s BIG Show can help you drive your retail business to new heights—and find out why thousands of other people from around the...
Effective fraud protection relies on deep analytics

Effective fraud protection relies on deep analytics

January 14, 2016 | by Phil Britt, Financial Services Writer
Banks are seeking better fraud protection with deep analytics. These tools go beyond simple account monitoring in an attempt to mitigate the billions of dollars fraudsters steal each year through online and mobile channels.
What happens when machines are treated as individuals?

What happens when machines are treated as individuals?

January 13, 2016 | by Anthony Paris, Global Client Reference Manager, IBM
Outokumpu, a global leader in the production of high-performance stainless steel, recently discovered something interesting when it started treating machines as individuals. From reactive to proactive maintenance planning, Outokumpu’s philosophical shift underpins its new process with a focus on...
Understanding the new social sports fan

Understanding the new social sports fan

January 13, 2016 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Technology continues to change our lives in many ways. Consider the world of sports. Gone are the days when couch-bound sports fans or fans in attendance at arenas and stadiums took in games with their eyes only. Key advances in mobile and social computing provide great opportunities to engage fans...
The problem-solving mind of a digital advertising campaign manager

The problem-solving mind of a digital advertising campaign manager

January 11, 2016 | by Stacy Nawrocki, Marketing Leader, Media & Entertainment Industry, Analytics, IBM
Every digital advertising campaign manager is faced with a stream of data, and along with that data comes an array of questions about clickthrough rates, advertising budgets and revenue. Discover how advanced analytics is helping advertising agencies stay afloat in a flood of data.
Better the devil you know: How AML technologies are giving banks insight into cybercrime

Better the devil you know: How AML technologies are giving banks insight into cybercrime

January 11, 2016 | by Paul Clandillon, European Practice Leader, Counter Fraud and Financial Crime, IBM
Financial crime will surely become increasingly prevalent as it grows more sophisticated than ever. But businesses don’t have to accept financial crime. They need to get to know it and minimize it by identifying and understanding their customers. Rule- or profile-based search engines that many...
Energy and utilities providers are reimagining the customer experience

Energy and utilities providers are reimagining the customer experience

January 11, 2016 | by Omer Minkara, Research Director, Contact Center & Customer Experience Management, Aberdeen Group
As the energy and utilities industry undergoes a consumer-centric shift, how can organizations remain among the best in their class? In an industry in which customer satisfaction has become a pivotal competency, discover how you can meet the needs of your increasingly empowered customers.
The Australian Open: Serving up streaming analytics in the cloud

The Australian Open: Serving up streaming analytics in the cloud

January 8, 2016 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
Just as today’s businesses need to speed operations and cut costs, the same goals hold true for major sporting events such as the Australian Open Tennis Championships. To help make the Australian Open 2016 event the ultimate experience for online fans and the fans in attendance, see how the IBM...