Blogs

Jen Q. Public: Can cognitive learning keep students in school?

Jen Q. Public: Can cognitive learning keep students in school?

October 22, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
Significant dropout rates in education need to be addressed, and cognitive learning and analytics may be the key to the solution. See what Jen has to say about personalizing the learning experience for each student in today’s data-centric world.
Budgeting and forecasting on a small business budget

Budgeting and forecasting on a small business budget

October 22, 2015 | by Tom Groenfeldt, Financial Services Writer
Global corporations have treasury teams and huge ERP systems to manage their financials, but smaller firms often do not have that luxury. However, SMBs can draw on SaaS vendors to achieve similar results in budgeting and forecasting.

Compete in the cognitive era with insight-driven retail analytics solutions

October 21, 2015 | by Prakash Mohapatra, WW Customer-centric Analytics Solutions Marketing Manager, Distribution Sector, IBM Analytics
The unprecedented amounts of data that consumers now generate can open up new opportunities for retailers or leave them struggling to catch up. To succeed in this cognitive era, they must adapt by using advanced analytics to create sophisticated customer profiles that enable them to improve price,...
Proactive financial planning: A beautiful byproduct of analytics

Proactive financial planning: A beautiful byproduct of analytics

October 21, 2015 | by Megan Wells, Financial Services Writer
Data and analytics have provided advisors with access to a plethora of knowledge about their customers. How does this information translate into proactive financial planning?
Watson and the future of the judicial system

Watson and the future of the judicial system

Part 2 of 2

October 21, 2015 | by Paula Dantas, Client Executive, IBM
Intelligent computing technology goes way beyond the processing power and memory capabilities of first-generation supercomputers. Take a look at the legal profession in the not-too-distant future and Watson’s role in bringing the world’s legal knowledge base to a user’s fingertips.
Consumer buying behavior has done a 360: Three ways to digitally drive retail sales

Consumer buying behavior has done a 360: Three ways to digitally drive retail sales

October 21, 2015 | by Barbara Thau, Business and Technology Writer
Consumers use multiple mobile and in-store channels on their shopping journeys. Here are three ways to drive retail sales that reflect a three-dimensional view of consumers' digital footprints.
Big data retargeting: 3 ways to recapture customers with promotions

Big data retargeting: 3 ways to recapture customers with promotions

October 21, 2015 | by Jennifer Potter, Communications and Distribution Writer
Retargeting has dominated the market in 2015, and it is increasingly becoming more sophisticated in delivering the right messages and products to online shoppers. Consumer products companies can use the technology in conjunction with big data analytics to target shoppers within a specific region or...
Improving customer satisfaction: 3 brands' social media engagement strategies

Improving customer satisfaction: 3 brands' social media engagement strategies

October 21, 2015 | by Ritika Puri, Consumer Products Writer
Consumer products brands can make the most of their social media presences when they listen to and learn from what audiences have to say, both the good and the bad. By analyzing this data and incorporating insights into marketing operations, CPG leaders can develop processes for reaching consumers...
3 ways the financial close process can get a boost from analytics

3 ways the financial close process can get a boost from analytics

October 21, 2015 | by Tina Orem, Financial Services Writer
Many companies can escape from what sometimes seems like a perpetual state of close by using analytics platforms.
How scary is banking fraud?

How scary is banking fraud?

October 21, 2015 | by Kimberly Trimble, Social Business Manager, IBM
Banking fraud is costing billions of dollars, but fraud and financial crime no longer have to be an accepted as a cost of doing business. Prevent, detect and mitigate fraud and financial crime with an analytics solution specifically designed for the banking industry.