Blogs

Managing Reference Data in the Era of Analytics and Big Data

July 1, 2013 | by Lorraine Fernandes, RHIA,Global Healthcare Industry Ambassador, IBM Information Management
Managing reference data in a healthcare system or a payer organization is not easy. While trying to wrap my head around this vexing requirement, I pondered how many coding systems I’ve learned in my health information management career.  Despite still being 39 (I celebrate the anniversary of my...

Data Governance & Trust: Fueling Analytic Performance

June 28, 2013 | by Crysta Anderson, Social Media Strategist, Information Management
As the big data conversation matures, it’s starting to sound a bit familiar. Words like “governance” and “trust” are becoming more prevalent as organizations move from big data theory to practice.    Organizations see huge opportunity in big data analytics, but they’re finding that insights are...

Giving You the Confidence to Act [videos]

June 28, 2013 | by David Pittman, Social Media Strategist, Information & Analytics Group
"To boldly go where no man has gone before." With that straightforward phrase, Captain Kirk inspired not just the crew of the Starship Enterprise, but all of us to follow him on an incredible journey. He exuded confidence that came from not being afraid to explore. In that spirit, I offer 4 new...

The Enterprise Data Warehouse is Virtualizing into the Big-Data Cloud

June 27, 2013 | by James Kobielus, Big Data Evangelist, IBM
What is an enterprise data warehouse (EDW)? You’d think the industry would have achieved some consensus on this topic by now, but you’d be mistaken. The EDW holy wars continue even as big data pushes EDWs, however defined, to a more narrowly circumscribed niche. Some have argued that an EDW...

Demonstrating Big Data Analytics for Consumer Product Sales

June 27, 2013 | by Bob Debicki, Big Data Leader, Consumer Products Industry
After a successful promotion, a consumer products company minimizes OOS and maximizes sales In April, I introduced a video demonstration called Optimizing Consumer Product Promotions Effectiveness with Analytics. In this demo we met Mary, the marketing brand manager for DuraBar, a nutritional bar...

Smarter Digital Banking and Big Data

June 27, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
The challenge banks face today is harnessing and utilizing all the data at their disposal. "With the incredible growth of the mobile channel, banks are working to provide value-added services and increase customer intimacy through mobile solutions. "As a result, they will receive even more data...

From Complex Weave to Intricate Pattern: 360 View of the Customer

June 26, 2013 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
With multiple channels and numerous ways to interact with companies, today’s customer journey is a complex weave of paths. Often, customers start and end their journey before the business is even aware of it. With today’s competitive market place, the companies that best understand their customer–...

Data Security Strategies to Keep the Bad Guys at Bay and the Good Guys Honest

June 26, 2013 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
You rely on the data warehouse for business-critical reporting and analysis. The warehouse has become the workforce engine powering business decisions and driving results. It is a central repository created by integrating data from one or more disparate sources such as applications, databases and...

Analytics: The Real-world Use of Big Data in Financial Services

June 25, 2013 | by Bob Palmer, Global Banking Industry Marketing, Big Data, IBM
This first posting of a seven-part blog series is my attempt to present, in small, easily consumable bites, findings from IBM Institute for Business Value and University of Oxford’s study and excerpts from a white paper, “Analytics: the real world use of big data in financial services.” In the...

Where Do Clinical Trials Go After They Are Completed?

June 25, 2013 | by Charlie Schick, Ph.D., Big Data Solutions, Healthcare and Life Sciences
I’ve been trying to delve into a topic I normally avoid—clinical trials. But it’s not about how clinical trials are run, or how to design one. I’m more interested in what happens to clinical trials data once they are completed. Do folks actually mine their clinical trial archive for insights? As...