Blogs

How smart retailers turn data into differentiation

How smart retailers turn data into differentiation

May 15, 2015 | by Patricia Waldron, Global Director, Distribution Sector Marketing, IBM
Marketers live in a world where often indistinguishable merchandise with short lifecycles and constant promotions require differentiation to attract consumer demand. Smart marketers are applying advanced tools and data-driven approaches for focused product, pricing, promotion and placement...
Jen Q. Public: Applying analytics for emergency preparedness

Jen Q. Public: Applying analytics for emergency preparedness

May 15, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
Recent catastrophic weather events worldwide are sad reminders that disaster can strike in a heartbeat. While preventing these events is extremely unlikely, analysis of data from sensors, status reporting and video footage may provide the insight for enhanced preparedness and swift emergency...
Public Sector News: Education is evolving with analytics

Public Sector News: Education is evolving with analytics

May 2015, Issue 4

May 15, 2015 | by Natasha Bishop, Digital Marketing Lead, Public Services Sector, IBM Analytics
At the Mindset Network launch in 2003, Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.” Today that statement still holds true and even rings louder. Here are some of the stories from the week of May 11, 2015 on how analytics is changing education...
Create and maintain an adaptive organization with analytics

Create and maintain an adaptive organization with analytics

May 14, 2015 | by Eileen Smith, Social Media Manager, Software Group Global Conferences, IBM
Creating and maintaining an adaptive organization is well within reach through advanced analytics and innovation, and the right analytics solutions can help businesses transform data-driven insight into actual value without the nightmares from shifting market conditions and information overload.
Optimizing the digital oilfield with predictive analytics

Optimizing the digital oilfield with predictive analytics

May 14, 2015 | by Dan Bigos, WW Analytics Solutions Marketing Executive - Predictive Maintenance & Quality, IBM
Operational insight offers understanding of asset performance and process productivity in the oil and gas industry. Producers who employ predictive analytics can move toward a maintenance strategy that is highly cost-effective and efficient.
How new Internet of Things business models will benefit manufacturing

How new Internet of Things business models will benefit manufacturing

May 14, 2015 | by Ryan Begley, Product Manager IoT Division - Connected Products, IBM
Manufacturing, the icon of the Industrial Revolution, is going to benefit in unprecedented ways as a result of the IoT revolution taking place right now.
Transforming the customer care model using predictive and real-time analytics

Transforming the customer care model using predictive and real-time analytics

May 13, 2015 | by Rich Lanahan, WW Leader Sales & Solutions, Telecommunications Analytics, IBM
Customer service in communications organizations is often based on archaic models. The time is ripe for a new model that applies predictive and real-time analytics to reveal hidden patterns in data, which in turn can be used to transform service calls into positive customer experiences.
How the Makers of Things connect the components of IoT

How the Makers of Things connect the components of IoT

May 13, 2015 | by Travis Siegfried, Program Manager, IoT Platform Offering Management, Ecosystem Partner & Community Development, IBM Internet of Things
In the Internet of Things ecosystem, connecting devices requires connecting components. This requirement is where the maker process comes in—a solution for continuous engineering of devices and systems of devices that make up the Internet of Things.
Addressing automotive safety issues with analytics

Addressing automotive safety issues with analytics

May 13, 2015 | by Binoy Damodaran, Associate Partner, IBM
Recalls due to safety issues continue to rise despite decades of evolving technology that has dramatically improved the performance and safety of automobiles. Discover how the auto industry can address safety problem resolution by maturing organizational and analytical initiatives.
Healthcare providers weigh in on how analytics improves care

Healthcare providers weigh in on how analytics improves care

May 13, 2015 | by Paula Williams, Senior Marketing Manager, IBM
See how three prominent healthcare institutions use data and analytics to increase quality of care for patients while keeping an eye on the bottom line.