Blogs

Observations from a Prudential Ad Campaign: Increasingly mainstream dialogues on risk

April 23, 2013 | by Andrew Aziz, Director, IBM Risk Analytics: Financial Engineering, Research and On-Cloud Solutions, IBM
While glued to CNN over the past week my attention was captured by Prudential's recent "Age Stickers" ad campaign, which highlights the risks associated with managing personal wealth for retirement. What intrigues me about this ad is that it illustrates a remarkable advancement in the...

How Big Data is Changing Patient Care

April 22, 2013 | by James Kobielus, Big Data Evangelist, IBM
When someone has suffered an irreversibly life-altering event, such as a traumatic brain injury, predictive maintenance of that impaired state is the best we can hope for. Of necessity, people with traumatic brain injuries must be kept under constant monitoring. In most intensive care units (ICUs...

Enhancing Cyber Security with Analytics

April 22, 2013 | by Michael Stevens, Government Market Segment Manager, IBM
Cyberspace is today’s new battleground and cyber security continues to be a top imperative for both enterprises and governments. Recently, the U.S. Pentagon announced plans to boost their cyber security team amid a string of attacks, including one that wiped out more than 30,000 computers at a...

Etching a Pattern for Tomorrow’s Customer

April 22, 2013 | by Natasha Bishop, Big Data Strategy lead, IBM
Now that the hoopla surrounding the big data “Smart Sixteen” has subsided, let’s scrutinize the victor, Predict Customer Behavior, to understand why it dominated the other contenders as the top big data consideration. What key factors makes this big data initiative most appealing? Would it be the...

Banking on Customer Experience

April 19, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
With the radical changes in customer preferences it’s extremely important for banks to follow the data trail and stay in tune with their customers’ changing needs. Big data gives banks the ability to get faster and more complete insight into the customer experience. Jim Miller, Director of Banking...

New Big Data Zone on IBM developerWorks

April 19, 2013 | by Barbara Wetmore
We’ve got a new zone on developerWorks, dedicated to big data and to architects and developers looking to build analytics applications to derive insight from that data. It turns out developerWorks was already covering big data to some extent, just not in a classic developerWorks “zone” format. And...

Big Data As a Strategic Asset: Got Guru?

April 18, 2013 | by James Kobielus, Big Data Evangelist, IBM
It turns out, borrowing key concepts from legendary business management gurus can play an important role in developing your big data strategy. Big Data Evangelist James Kobielus shares some of his favorite kernels of wisdom from the experts.  

Big Data and Analytics: Make the Right Decisions More Often

April 18, 2013 | by Harriet Fryman, Vice President, Information Management, Software Group, IBM
Big data and analytics is a great metaphor for sports and business. Whether on the field, pitch, hardwood or in the boardroom, the game is the same. Understand your weaknesses, leverage your strengths… and be better than the competition. After all, big data is a game changer, and analytics gives...

Turning Big Data into Better Care for Children

April 17, 2013 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
Seattle Children’s Hospital is a demonstrated leader in innovative research and therapies for children, as shown below in just a few of their most recent announcements. Seattle Children’s Research Institute, one of seven members of the Dream Team uniting researchers across the country in...

Driving Down the Price of Risk

April 16, 2013 | by Mike Kearney, Sr. Product Marketing Director
Companies that insure our road vehicles request information including the driver’s age, gender (no longer legal in Europe), claims history and the ZIP or post code where the vehicle is parked at night. On this narrow data set, insurers construct an analytic model used to assess and price risk. A...