Companies that compete in the modern business environment increasingly look to sophisticated analytics and cognitive capabilities to help them gain a deep understanding of what matters to their clients. By knowing their customers well, organizations can provide targeted, personalized service that
Today's consumers tend to be constantly connected, digitally savvy, convenience-loving and price-sensitive. This is true for all industries and is changing the ways banks are doing business. To keep a customer, banks need to find ways to optimize each interaction and they are able to do this with
Fraud is a primary concern for financial institutions, particularly in the relatively porous channels opened by electronic banking and payments, which have seen notable exploitation by organized crime. However, some leading financial institutions have used emerging big data and analytics
Explore the IBM i2 Summit for a Safer Planet in pictures taken from general and breakout sessions. Experts in various security-related fields—including law enforcement, emergency management, defense/national security, cyberthreat intelligence and counter-fraud—gathered to discuss new, more
Leveraging predictive analytics, First Tennessee Bank is combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.