One thing that a recent event in Beijing, China confirmed is there’s no shortage of interest in machine learning for developers in that region. Take a look at snapshots of event highlights featuring rich content on artificial intelligence, cognitive capabilities, machine learning and more presented
Is your data driving your daily customer interactions? Don’t ignore what analytics can be doing for you in the now. Instead, discover how arming yourself with data from the outset can help you meet customers where they are.
Flight delays because of weather are inevitable for frequent flyers and infrequent travelers alike. Fortunately, we are living in an era in which applications such as the flight predictor app can be quickly and cost-effectively designed, built and tested to stay abreast of useful information for
For consumer product companies to leverage sales and increase overall growth, professional development is a top priority for the VP of sales. These data-driven practices can help identify the right areas of focus and ROI opportunities.
Graph database technology powered by open source initiatives is helping fraud detection units catch intruders in the act of breaching data security. Tune in for an enlightening discussion of how modern approaches to analytics are bringing descriptive and predictive analytics together to help stop
In the past, leaders of CPG companies were limited by a lack of direct access to their consumers. Thanks to new technologies, this dynamic has completely changed. Supply chain leaders now can access a direct lens into their market and better focus their initiatives for improving operational
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to counter rivals and remain profitable. Grocery stores and other distribution centers can use data analytics to understand which products consumers are purchasing and which are bringing in the
It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
Keeping up with millennials' shifting social media use is a daunting task for consumer product companies. Instead, modern marketers may need to emphasize values that are important to this cohort across digital channels.
Innovation in the CPG industry is critical. Market fragmentation is on the rise, which means established companies need to create a new competitive edge by building new business lines and adapting to meet consumers' expectations. Here's the role that big data plays in these essential product