What builds brand loyalty? Speaking to consumers with the right message, in the right channel at the right time. Transform your retail and consumer products business through the use of data analytics. Register for IBM Amplify 2016, to be held at the Tampa Convention Center from May 16 to 19.
The just-released Forrester Wave Report identifies the vendors who are doing data right, based on a set of hefty criteria that measures factors such as client success, product fit and Forrester client demand. In today's new world of marketing, ask yourself these five questions when analyzing your
In this omni channel world, consumers leave clues about their purchasing decisions at every touch point. What data analytics can you leverage to optimize your marketing message and merchandising? Well, it turns out, a lot.
Digital, social and mobile technologies have primed consumers to expect convenient, personalized interactions and fast, easy access to information. IBM Consumer Insights and Engagement integrates consumer data, analytics and marketing systems of engagement.
Luxottica Retail North America is the world's largest designer, manufacturer, distributor and seller of luxury and sports eyewear. To make better use of the data on its 100 million customers, and increase marketing effectiveness, Luxottica turned to IBM. With IBM's Customer Intelligence Appliance (