What builds brand loyalty? Speaking to consumers with the right message, in the right channel at the right time. Transform your retail and consumer products business through the use of data analytics. Register for IBM Amplify 2016, to be held at the Tampa Convention Center from May 16 to 19.
The just-released Forrester Wave Report identifies the vendors who are doing data right, based on a set of hefty criteria that measures factors such as client success, product fit and Forrester client demand. In today's new world of marketing, ask yourself these five questions when analyzing your
Mueller needed a customer-focused approach to sales and more data transparency so information could easily be shared throughout the company. With IBM Big Data & Analytics solutions, Mueller empowered all employees to view and analyze company data in near real time, measure individual
This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics